Senior Paid Media Specialist

SBS; Courbevoie; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Dynamic and stimulating work environment

Opportunities for personal and professional development

Competitive salary and performance-based bonus

Range of extra-legal benefits

Job summary

A leading financial technology firm in Courbevoie is seeking a Senior Paid Media Specialist to own paid acquisition execution and optimization. This role requires managing paid media campaigns across Google and LinkedIn, optimizing conversion funnels, and providing analytical insights to improve performance. The ideal candidate should have 3-6 years of experience and strong expertise in Google Ads and LinkedIn Ads, along with a curiosity for discovering new marketing tools. Competitive compensation and a dynamic work environment are offered.

Qualifications

• 3-6 years of experience in demand generation, paid media, or performance marketing.
• Strong hands-on expertise in Google Ads and LinkedIn Ads.
• Curiosity and eagerness to continuously discover and test new acquisition tools.

Responsibilities

• Manage and optimize paid media campaigns across Google Search and LinkedIn Ads.
• Optimize landing pages, forms, and acquisition flows.
• Track and analyze acquisition performance at channel and geo level.

Skills

Experience in demand generation

Google Ads

LinkedIn Ads

Analytical mindset

Tools

Intent data and ABM solutions

Google Search

Emerging paid or AI‑driven channels

Job description

SBS is a global financial technology leader, empowering banks and financial institutions to thrive in an increasingly digital world. Trusted by over 1,500 institutions across 80 countries, including Santander, Société Générale, KCB Bank, Argenta, Crelan, Knab, Mercedes‑Benz, and Toyota Financial Services, SBS delivers innovative, future‑ready solutions. Its cloud‑native platform features a composable architecture that supports a wide range of financial services—from banking, lending, and compliance to payments and consumer or asset finance. With 3,400 employees across 50 offices, SBS has been recognized as a Top 10 European Fintech by IDC and a leader in Omdia’s Universe: Digital Banking Platforms. Headquartered in Paris, France, SBS continues to shape the future of finance through technology. For more information, we invite you to our corporate website: www.sbs-software.com.

Job Description

As Senior Paid Media Specialist, you will own the execution and optimization of SBS paid acquisition. You will work closely with the Demand Generation Lead, to ensure SBS is visible, relevant, and competitive where decision‑makers actively search for banking and fintech solutions. This is a hands‑on role with strong ownership over platforms, performance, and continuous optimization.

Responsibilities

Paid & Owned Media

• Manage and optimize paid media campaigns across:
  • Google Search
  • LinkedIn Ads
  • Retargeting

Funnel & Conversion Optimization

• Optimize landing pages, forms, and acquisition flows in collaboration with Digital Marketing & Ops.
• Test messaging, formats, and offers to improve conversion quality.
• Identify and address friction points in the acquisition funnel.

Performance & Reporting

• Track and analyze acquisition performance at channel and geo level.
• Share insights and recommendations with the Demand Generation Lead.
• Contribute to continuous improvement of demand generation programs.

Tools, Experimentation & Innovation

• Actively explore and test new acquisition tools and platforms, such as:
  • Intent data and ABM solutions (e.g. Demandbase)
  • Emerging paid or AI‑driven discovery channels
• Bring structured learnings and recommendations to the Demand Generation Team.

Qualifications

• 3–6 years of experience in demand generation, paid media, or performance marketing
• Strong hands‑on expertise in:
  • Google Ads (Search)
  • LinkedIn Ads
• Curiosity and eagerness to continuously discover and test new acquisition tools and platforms
• Strong analytical mindset and ability to translate data into actions

Nice to Have

• Experience in B2B SaaS, fintech, or technology
• Exposure to long sales cycles and multi‑stakeholder buying journeys
• Experience with intent data and ABM platforms (e.g. Demandbase)
• Used Gen AI tools natively in day‑to‑day marketing workflows
• Familiarity with nurturing practices and emailing workflows

Additional Information

SBS Offers

• A dynamic, fast‑paced, and stimulating work environment that encourages innovation and growth.
• An open and inclusive culture with ample opportunities for personal and professional development.
• The chance to be part of a recognized market leader within an international and multicultural organization.
• An attractive compensation package, including a competitive salary, a performance‑based variable bonus, and a range of extra‑legal benefits.