Senior Martech & CDP Strategist: Personalization & Activation

Valtech; Paris; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Remote and hybrid options

International mobility

Professional development

Résumé du poste

Valtech in Paris, France, is seeking a Senior Martech and CDP Specialist to join a new CDP and activation project. You translate business needs into CDP requirements, configure activation in Hightouch, and bridge business and engineering teams.

You will collaborate with Data Engineering on data modeling while focusing on audience definitions, activation rules, and personalization. 5 to 8 years in marketing tech or CDP is expected, with agile consulting experience a plus.

Qualifications

• Hands-on involvement in building or evolving a CDP implementation end-to-end
• 5–8 years of experience in marketing technology, CDP, audience management or personalization
• Practical experience with at least one CDP or personalization platform (Segment, Tealium, Salesforce Data Cloud / Data 360, Adobe Experience Platform / Real-Time CDP, Adobe Target, Optimizely)
• Ability to translate business / personalization needs into actionable data logic (attributes, traits, segments, activation rules)
• Comfortable working with Data Engineering and technical teams without coding data pipelines
• Good understanding of identity, consent management and data governance, including GDPR
• Direct experience with Hightouch is a plus, basic SQL knowledge useful but not essential
• Professional English proficiency

Responsabilités

• Translate business and personalization use cases into actionable attributes, traits, audiences and activation logic
• Contribute to structuring the customer data model from a CDP/personalization perspective, coordinating with Data Engineering
• Configure customer profiles, audiences and activation flows in Hightouch
• Act as the link between business/personalization requirements and Data Engineering/technical teams
• Take part in scoping and building the CDP from day one as part of a multidisciplinary team

Connaissances

CDP experience

Audience management

Personalization

Agile methodologies

Outils

Hightouch

Segment

Tealium

Salesforce Data Cloud

Adobe Experience Platform

Optimizely

Description du poste

Valtech in Paris, France, is seeking a Senior Martech and CDP Specialist to join a new CDP and activation project. You translate business needs into CDP requirements, configure activation in Hightouch, and bridge business and engineering teams.

You will collaborate with Data Engineering on data modeling while focusing on audience definitions, activation rules, and personalization. 5 to 8 years in marketing tech or CDP is expected, with agile consulting experience a plus.