Senior CDP & Martech Activation Specialist

valtech; Paris; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

Valtech in France is seeking a Senior Martech and CDP Specialist to join a client-focused data activation project. You will translate business and personalization use cases into CDP requirements, configure activation in Hightouch, and bridge language between marketing stakeholders and Data Engineering.

With 5 to 8 years in marketing technology and hands-on CDP experience, you will help design the CDP data model, audiences and activation rules while collaborating across disciplines in an agile

Qualifications

• Hands-on CDP implementation experience end to end.
• 5–8 years in marketing tech, CDP, or personalization.
• Experience with at least one CDP or personalization platform such as Segment, Tealium, Salesforce Data Cloud, Adobe Real-Time CDP, Adobe Target, or Optimizely.
• Ability to translate business needs into actionable data logic (attributes, traits, segments, activation rules).
• Comfortable working with Data Engineering and tech teams without coding pipelines.
• Good understanding of GDPR and data governance topics.

Responsabilités

• Translate business and personalization use cases into actionable attributes, traits, audiences and activation logic.
• Contribute to the structuring of the customer data model from a CDP / personalization perspective, in coordination with Data Engineering, which owns the technical modelling and data warehouse.
• Configure customer profiles, audiences and activation flows in Hightouch.
• Act as the link between business / personalization requirements and the Data Engineering / technical teams involved in the project.
• Take part in the scoping and build of the CDP from day one, as part of a multidisciplinary team.

Connaissances

CDP experience

Audience management

Personalization

Agile methodologies

Outils

Segment

Tealium

Salesforce Data Cloud / Data 360

Adobe Experience Platform / Real-Time CDP

Adobe Target

Optimizely

Description du poste

Valtech in France is seeking a Senior Martech and CDP Specialist to join a client-focused data activation project. You will translate business and personalization use cases into CDP requirements, configure activation in Hightouch, and bridge language between marketing stakeholders and Data Engineering.

With 5 to 8 years in marketing technology and hands-on CDP experience, you will help design the CDP data model, audiences and activation rules while collaborating across disciplines in an agile