Senior CDP & Personalization Architect

Valtech; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Remote and hybrid options

Career development programs

Learning and development resources

Résumé du poste

Valtech is seeking a Senior Martech and CDP Specialist to join a project building a new CDP on top of an existing data ecosystem in Paris. You will translate business and personalization requirements into actionable CDP specifications and drive activation with Hightouch, collaborating with Data Engineering and other experts.

You will bring 5–8 years in marketing technology, a strong English proficiency and experience with CDP platforms.

Qualifications

• 5–8 years of experience in marketing technology, CDP, audience management or personalization.
• Experience turning business needs into actionable CDP requirements.
• Hands-on CDP implementation experience with at least one platform.

Responsabilités

• Translate business and personalization needs into CDP attributes, traits, audiences and activation logic.
• Configure customer profiles, audiences and activation flows in Hightouch.
• Collaborate with Data Engineering and other experts to build the CDP from day one.
• Define activation rules with stakeholders and translate for technical teams.

Connaissances

CDP & MarTech experience

Business-to-technical translation

Agile methodologies

Professional English proficiency

Outils

Hightouch

Segment

Tealium

Salesforce Data Cloud / Data 360

Adobe Experience Platform / Real-Time CDP

Adobe Target

Optimizely

Description du poste

Valtech is seeking a Senior Martech and CDP Specialist to join a project building a new CDP on top of an existing data ecosystem in Paris. You will translate business and personalization requirements into actionable CDP specifications and drive activation with Hightouch, collaborating with Data Engineering and other experts.

You will bring 5–8 years in marketing technology, a strong English proficiency and experience with CDP platforms.