Senior CDP & Personalization Activation Lead

Valtech; Paris; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Remote options

Hybrid work options

International mobility

Professional development

Résumé du poste

Valtech in Paris is seeking a Senior Martech and CDP Specialist to translate business personalization needs into activation strategies within a new CDP in a multi-disciplinary team.

You will work with Data Engineering but focus on the CDP layer, audiences, and activation, using Hightouch and common marketing tech to shape data models and activation rules.

5 to 8 years in marketing tech, agile consulting experience a plus; permanent role with remote/hybrid options.

Qualifications

• 5 to 8 years of experience in marketing technology, CDP, audience management or personalization.
• Previous hands-on involvement in building or significantly evolving a CDP implementation end to end, beyond only administering or optimizing an existing setup.
• Practical experience with at least one CDP, audience management, identity or personalization platform, such as Segment, Tealium, Salesforce Data Cloud / Data 360, Adobe Experience Platform / Real-Time CDP, Adobe Target, Optimizely.
• Ability to translate business / personalization needs into actionable data logic, including attributes, traits, segments and activation rules.
• Comfortable working with Data Engineering and technical teams, without being expected to code data pipelines directly.
• Good understanding of identity, consent management and data governance topics, including GDPR.

Responsabilités

• Translate business and personalization use cases into actionable attributes, traits, audiences and activation logic.
• Contribute to the structuring of the customer data model from a CDP / personalization perspective, in coordination with Data Engineering, which owns the technical modelling and data warehouse.
• Configure customer profiles, audiences and activation flows in Hightouch.
• Act as the link between business / personalization requirements and the Data Engineering / technical teams involved in the project.
• Take part in the scoping and build of the CDP from day one, as part of a multidisciplinary team.

Connaissances

CDP

Martech

Audience management

Personalization

Activation

Hightouch

Agile methodologies

Consulting

Outils

Segment

Tealium

Salesforce Data Cloud

Adobe Target

Adobe Experience Platform

Description du poste

Valtech in Paris is seeking a Senior Martech and CDP Specialist to translate business personalization needs into activation strategies within a new CDP in a multi-disciplinary team.

You will work with Data Engineering but focus on the CDP layer, audiences, and activation, using Hightouch and common marketing tech to shape data models and activation rules.

5 to 8 years in marketing tech, agile consulting experience a plus; permanent role with remote/hybrid options.