Senior Influencer Strategy & Operations Lead

Vestiaire Collective; Paris; Presencial; EUR 60.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Impactful job promoting sustainability

Career-defining work opportunity

Diverse global team

Significant investment in learning and growth

Descripción de la vacante

A leading fashion marketplace in Paris is seeking a Senior Influencer Strategy & Operations Lead to develop and execute impactful influencer marketing campaigns. The role involves overseeing operations, managing relationships with influencers, analyzing campaign performance, and guiding a team of specialists. The ideal candidate will have over 3 years of experience in influencer marketing and strong leadership skills. The position offers the chance to work in a diverse environment committed to sustainability and offers competitive compensation and benefits.

Formación

• 3+ years of experience in influencer marketing, social media, or digital marketing.
• Proven leadership skills with a track record of guiding a team to achieve objectives.
• Expertise in managing multiple social media platforms.

Responsabilidades

• Develop and execute influencer marketing campaigns aligned with brand strategy.
• Oversee day-to-day operations of influencer campaigns to ensure smooth execution.
• Monitor and analyze campaign performance metrics and provide reporting to stakeholders.

Conocimientos

Influencer marketing

Social media marketing

Leadership

Project management

Analytical thinking

Herramientas

Performance tracking and analytics tools

Descripción del empleo

Overview

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 600 employees representing more than 50 nationalities. Our values are Activism, Transparency, Dedication and Greatness and Collective.

Vestiaire Collective is looking for their next Senior Influencer Strategy & Operations Lead, in our Paris Office.

What you’ll do

The Senior Influencer Strategy & Operations Lead is responsible for developing and executing influencer marketing campaigns that align with the company's brand strategy to boost brand awareness and engagement. This role is vital in identifying key content creators, managing relationships, negotiating deals, and tracking campaign performance. Crucially, this person will take ownership of campaign processes, comprehensive reporting, and platform partnerships to streamline workflows and enable cross-functional teams to do their work more easily and efficiently. Furthermore, this individual will take the lead in building and scaling overarching creator and user-generated content (UGC) strategies to drive authentic, high-quality brand narratives. As a core part of this position, the Influencer Marketing Manager will be responsible for leading and guiding a dedicated team of influencer specialists, motivating them to achieve marketing objectives and overseeing their daily operations to ensure campaigns go off without a hitch.

Responsibilities

• Creator & UGC Strategy Development: Design, implement, and refine comprehensive creator strategies that align with brand goals and resonate with target audiences. Develop robust content frameworks for influencer partnerships and oversee the production of influencer-driven creative assets and user-generated content (UGC). Guide content creators to align with brand messaging while ensuring they retain their unique voice and authenticity.
• Process & Project Management: Oversee the day-to-day operations and execution of influencer campaigns, ensuring that internal teams are working well together and that daily operations run smoothly. Effectively manage campaigns to ensure they are delivered on time, acting as the bridge for internal communications between Creative, Content, Paid Media, and 360 Campaigns teams to streamline their workloads.
• Reporting & Performance Analysis: Monitor, track, and analyze campaign performance metrics and KPIs, including reach, engagement rate, traffic, conversions, and ROI (Return on Investment). Conduct end-of-campaign analysis against business goals and deliver clear reporting to stakeholders, using data insights to optimize future strategies and demonstrate value.
• Platform Partnerships & Tools: Manage relationships not just with independent influencers and management networks, but also with key platform partners (ShopMy, Kolsquare). Utilize and oversee influencer marketing and analytics platforms to automate processes and streamline workflows for the wider team.
• Influencer Discovery & Relationship Management: Identify, vet, and recruit influential content creators who align with the brand's values and target audience. Negotiate terms, draft clear contracts, and manage long-term partnerships while ensuring fair rates for content.
• Content Strategy & Approval: Provide creative briefs and guide influencers to align with brand messaging. Review and approve all influencer-generated content to ensure quality, consistency, and adherence to legal compliance.

Who you are

• 3+ years of proven experience in influencer marketing, social media marketing, or digital marketing.
• Strong leadership skills with a proven ability to motivate, guide, and oversee a team of influencer marketing specialists to achieve campaign objectives.
• Proven track record of building successful creator strategies, managing influencer-generated content frameworks, and fostering long-term creator partnerships.
• Expertise in managing multiple social media platforms and strong proficiency with performance tracking and analytics tools.
• Excellent project management and multitasking skills, with an ability to work well independently as well as guide different departments across the business.
• Outstanding communication, interpersonal, and negotiation skills for drafting agreements, resolving conflicts, and building industry relationships.
• Strong analytical thinking to make data-driven decisions and translate metrics into actionable insights.

What we offer

🎁 A meaningful job with an impact on the way people consume fashion and promote sustainability

The opportunity to do career-defining work in a fast-growing French-born scale up

The possibility to work as part of a globally diverse team with more than 50 nationalities

Two days to help Project - reinforcing your activist journey and volunteer for an association

Significant investment in your learning and growth

Competitive Compensation And Benefits Package

Research indicates that people from underrepresented backgrounds—including women, people with disabilities, and other marginalized communities—often hesitate to apply for roles unless they meet every single requirement.

At Vestiaire Collective, we believe that talent comes in many forms, and we're committed to creating an inclusive environment where everyone can thrive. Your unique perspective could be exactly what our team needs, so we encourage you to apply even if you don't tick every box.

Vestiaire Collective is an equal opportunities employer

Beware of Scams
Vestiaire Collective only contacts candidates via official emails ending in vestiairecollective.com or [e-mail]. We never use WhatsApp, Telegram, or similar apps for job offers, nor will we ever request payments or banking details.

If you receive a suspicious message, please report it to [e-mail]

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.