Global Luxury Social Media Strategist

Johnstons of Elgin; Paris; Hybrid; EUR 35,000 - 50,000; Full time

Job summary

A luxury clothing brand is seeking a Social Media Specialist to enhance their global presence through engaging content and strategic campaigns. This role requires collaboration with the Digital Marketing Manager to develop and execute a comprehensive social media plan. The ideal candidate will have at least 2 years of experience in social media or digital marketing, excellent communication skills, and a passion for storytelling in the digital space. The position offers the flexibility to work in multiple locations including Paris.

Qualifications

• Minimum 2 years of experience in a social media or digital marketing role.
• Experience in an international fashion/luxury brand or agency is a plus.
• Fluent in spoken and written English.

Responsibilities

• Oversee all elements of digital content briefing within our calendar.
• Build insight-led social campaigns driving reach and engagement.
• Monitor competitors’ activities and report on KPI effectiveness.

Skills

Social media strategy

Content creation

Analytical skills

Communication

Community engagement

Digital publishing

Education

Degree in Marketing, Media, English or relevant field

Tools

Meta

Google Analytics

Job description

A luxury clothing brand is seeking a Social Media Specialist to enhance their global presence through engaging content and strategic campaigns. This role requires collaboration with the Digital Marketing Manager to develop and execute a comprehensive social media plan. The ideal candidate will have at least 2 years of experience in social media or digital marketing, excellent communication skills, and a passion for storytelling in the digital space. The position offers the flexibility to work in multiple locations including Paris.