Senior, Field Marketing

Forterro; Lyon; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Forterro in Lyon seeks a Senior Field Marketing professional to shape growth for the Windows & Doors portfolio in France. You will drive demand generation with close sales collaboration and data-driven decision making.

The role requires strategic thinking, hands-on execution, and strong communication in English and French, with travel as needed across the region.

Qualifications

• Bachelor’s degree or equivalent in Marketing/CRM/Sales
• 8+ years in marketing with a focus on digital marketing
• Strong analytical and data-driven approach
• Excellent communication and collaboration skills
• Experience with Pardot, Salesforce, Pipedrive, Google Analytics/Search Console
• Fluent in English and French; other European language a plus

Responsabilités

• Develop scalable, measurable demand gen plans aligned with regional objectives
• Design multi-channel campaigns to drive new customer acquisition and pipeline
• Own the demand generation funnel with KPI-driven optimization
• Analyze campaign performance and optimize ROI
• Manage NSS budget to maximize ROI
• Collaborate with Content Marketing, Digital, BDRs and SEO/SEA teams
• Coordinate with sales for lead handover and alignment
• Translate data insights into actionable initiatives
• Monitor trends, competition, and customer insights

Connaissances

Analytical skills

Communication

Collaboration

Bilingual English & French

Formation

Degree in Marketing / CRM / Sales

Outils

Pardot

Salesforce

Pipedrive

Google Analytics

Google Search Console

Description du poste

Senior, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: France, Lyon

Description

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro's Windows & Doors Portfolio in France.

Key Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
• Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
• Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
• Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
• Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
• Strong analytical skills and a structured, self-driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken), any other European language is a plus.
• Ideally, prior management experience.
• Willingness to travel as required.