Demand Generation Lead

Forterro │ FR; Lyon; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Forterro in France is seeking a strategic, hands‑on Demand Gen Lead to shape growth in the Windows & Doors portfolio. You will own the demand generation funnel, align with sales, and drive measurable pipeline through digital marketing, BDR collaboration, and data insights.

The role requires 8+ years in marketing with a software focus, strong analytics, fluent English and French, and the ability to travel as needed.

Qualifications

• Minimum 8 years of marketing experience with a strong digital focus.
• Proven ability to drive data‑driven growth and pipeline value.
• Experience with CRM systems and marketing automation tools.
• Fluent English and French (written and spoken).
• Ideally managed teams or projects.

Responsabilités

• Develop scalable, measurable growth marketing plans aligned with regional objectives.
• Design and execute multi‑channel campaigns to drive new customer acquisition and pipeline.
• Own the demand generation funnel and optimize conversion rates.
• Analyze campaign performance and act on data to improve results.
• Manage the NSS budget for ROI optimization.
• Collaborate with Content, Digital, BDRs and SEO/SEA teams.
• Coordinate with sales for lead handover and follow‑up processes.
• Translate data insights into actionable growth initiatives.
• Monitor industry trends to identify opportunities and adapt strategies.

Connaissances

Demand generation

Digital marketing

Marketing automation

CRM systems

Pardot

Salesforce

Pipedrive

Google Analytics

Bilingual English/French

Data analysis

Strategic planning

Budget management

Formation

Degree in Marketing, CRM, Sales or equivalent

Outils

Pardot

Salesforce

Pipedrive

Google Analytics

Description du poste

We are looking for a strategic and hands‑on Demand Gen Lead, passionate about data‑driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Key Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
• Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
• Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
• Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow‑up processes.
• Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
• Strong analytical skills and a structured, self‑driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken), any other European language is a plus.
• Ideally, prior management experience.
• Willingness to travel as required.