Senior, Field Marketing

Myfactory; Lyon; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Forterro is seeking a strategic Demand Gen Lead in France (Lyon) to shape growth through data-driven marketing. You will lead multi-channel campaigns, own the demand funnel, and partner with Sales to optimize lead handover and pipeline velocity. Fluency in English and French is required, with 8+ years in digital marketing within software.

Hybrid work in Lyon with travel as needed. The role emphasizes ROI management, collaboration across Marketing, Content, Digital, and BDR teams, and a

Qualifications

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing with a strong focus on digital marketing.
• Strong analytical skills and a structured, self-driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken).
• Ideally, prior management experience.
• Willingness to travel as required.

Responsabilités

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional objectives with sales collaboration.
• Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating buyer journeys to deliver measurable business value and optimize conversion rates.
• Analyze campaign performance and leverage data to improve results.
• Manage the NSS budget and allocate resources to maximize ROI.
• Collaborate with Content Marketing, Digital, BDRs and agencies while aligning with SEO/SEA.
• Work with sales to align marketing initiatives and ensure smooth lead handover.
• Translate data insights into impactful, measurable initiatives.
• Monitor industry trends and identify opportunities to adapt strategies.

Connaissances

Analytical skills

Communication

Self-driven

Team orientation

Data-driven marketing

Formation

Degree in Marketing, CRM, Sales, or equivalent

Outils

Pardot

Salesforce

Pipedrive

Google Analytics

Google Suite

Search Console

Description du poste

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Abteilung Marketing Beschäftigungsart Festanstellung Standort France, Lyon Arbeitsplatztyp Hybrid

Key Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
• Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
• Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
• Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
• Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
• Strong analytical skills and a structured, self-driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken), any other European language is a plus.
• Ideally, prior management experience.
• Willingness to travel as required.

Über Forterro

Forterro wurde 2012 gegründet und hat sich zu einem der führenden Anbieter von Industriesoftware entwickelt - mit Niederlassungen in den wichtigsten Produktionsländern Europas sowie regionalen Servicezentren und Entwicklungszentren auf der ganzen Welt. Von mehr als 40 Standorten aus stellen unsere über 2,500 Mitarbeiter Software für mehr als 13.000 Industrieunternehmen bereit und unterstützen diese. Unsere Produkte sind tief in den Anforderungen der jeweiligen Region verwurzelt. Jedes Produkt ist darauf ausgerichtet, die Fähigkeit unserer Kunden zu stärken und zu beschleunigen, effizient zu arbeiten und wettbewerbsfähig zu sein.