Senior Consumer Recruitment & Panel Strategy Lead

Eurofins Sensory, Market Research and Product Design; Aix-en-Provence; On-site; EUR 70,000 - 100,000; Full time

Job summary

SAM France is seeking a Consumer Recruitment & Panel Strategy Manager to define and execute our consumer recruitment across France. You will partner with project managers, field teams, and external partners to ensure high-quality populations for consumer research projects and drive panel growth.

In this role, you will lead strategic recruitment initiatives, maintain budgeting and forecasting, and adapt to evolving industry trends.

Qualifications

• 5+ years of experience in consumer recruitment, sensory research, market research, or related field.
• Experience in FMCG, consumer insights, or research agencies.
• Leadership or team management experience is a plus.
• Experience managing external recruitment partners.

Responsibilities

• Define and drive SAM's consumer recruitment strategy across France.
• Develop and implement long-term initiatives to grow and diversify databases and panels.
• Partner with project managers, field teams, and external recruitment partners to deliver recruitment excellence.
• Monitor recruitment KPIs and optimize panel health, engagement, and growth.
• Manage recruitment budgets, quotations, and cost forecasts.

Skills

Consumer recruitment

Panel management

Market research

Digital recruitment

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing

Advanced qualifications advantageous

Job description

SAM France is seeking a Consumer Recruitment & Panel Strategy Manager to define and execute our consumer recruitment across France. You will partner with project managers, field teams, and external partners to ensure high-quality populations for consumer research projects and drive panel growth.

In this role, you will lead strategic recruitment initiatives, maintain budgeting and forecasting, and adapt to evolving industry trends.