Senior Communication Manager

Geely Europe; Paris; Sur place; EUR 85 000 - 130 000; Plein temps

Résumé du poste

Geely Auto France seeks a Dealer Marketing & Communication Manager to drive retail marketing and brand consistency across the dealer network. You will partner with the Marketing Director to optimize campaigns, content, and customer experience, while supporting showroom traffic and sales activation.

The role requires 10+ years in dealer/retail marketing, automotive industry experience, and fluent English. You will manage budgets, co-op programs, and cross-functional projects across Sales, Digital

Qualifications

• Master's degree in Marketing, Business or equivalent.
• Minimum of 10 years' experience in Communication, Dealer Marketing, Retail Marketing, Trade Marketing or Dealer Network Development.
• Experience in automotive industry or dealer network is essential.
• Strong understanding of retail operations and customer experience management.

Responsabilités

• Coordinate national digital communication plan across the dealer network.
• Lead brand content strategy development and implementation.
• Monitor media performance with PR and track KPIs like traffic, leads and ROI.
• Define Dealer Marketing strategy aligned with commercial objectives.
• Support dealerships in local marketing plans and best practices.
• Develop campaigns to drive showroom traffic and conversion rates.
• Oversee budget management and dealer co-op programs.
• Ensure Geely visual identity and brand standards across locations.
• Collaborate with Sales, Digital Marketing, CRM, Communications, PR and CX teams.

Connaissances

Dealer Marketing

Retail Marketing

Budget Management

Cross-functional Collaboration

Project Management

Public Relations

Event Management

Customer Experience

Digital Campaign Execution

Trade Marketing

Performance Analysis

Showroom Experience

Formation

Master's degree in Marketing or business

Description du poste

About Geely Auto France

As part of its expansion in France, Geely Auto is seeking a Dealer Marketing & Communication Manager to support the growth of the brand and ensure excellence in marketing execution across its dealer network.

Reporting directly to the Marketing Director, you will serve as the primary marketing contact for Geely dealerships, supporting all retail marketing activities. Acting as a true business partner to the dealer network, you will contribute to improving commercial performance, customer experience, and brand consistency across all retail locations.

Key Responsibilities

Brand Communication Coordination

• Coordinate the execution of the national digital communication plan and ensure its effective deployment throughout the dealer network in collaboration with the Digital Marketing Manager.
• Lead the development and implementation of the brand content strategy.
• Monitor and report media performance in collaboration with the PR Manager.
• Define and implement PR initiatives together with the PR Manager.
• Manage agency selection and tender processes when required.
• Provide administrative support to the Digital Marketing and PR teams (presentations, purchase requests, payment procedures, etc.).

Dealer Marketing Development

• Define and implement the Dealer Marketing strategy in line with Geely Auto France's commercial objectives.
• Support dealerships in developing and executing local marketing plans.
• Advise dealers on best practices for retail marketing, customer acquisition and sales activation.
• Identify opportunities to improve dealer marketing performance across the network.

Retail Marketing & Customer Experience

• Develop retail marketing initiatives designed to generate showroom traffic.
• Design and deploy national and local retail marketing campaigns.
• Ensure full compliance with Geely brand standards and deliver a best-in-class showroom customer experience.
• Contribute to the continuous improvement of the dealership customer journey.

Marketing Campaign Management

• Coordinate the execution of national marketing campaigns across the dealer network.
• Ensure effective local implementation of digital marketing campaigns.
• Monitor the quality and consistency of communication materials and promotional activities.
• Track campaign performance through key KPIs including traffic, leads, conversion rates and ROI.

Budget Management

• Manage the Dealer Marketing budget.
• Administer dealer co-op marketing and marketing fund programs.
• Process and monitor dealer reimbursement requests.
• Ensure optimal budget allocation while maintaining compliance with internal financial procedures.

Brand Management

• Ensure consistent implementation of the Geely visual identity throughout the dealer network.
• Verify compliance of marketing materials, dealerships and events with brand standards.
• Support new dealership openings and launch events.

Cross-functional Collaboration

• Work closely with Sales, Digital Marketing, CRM, Communications, PR and Customer Experience teams.
• Provide support on additional marketing projects according to business priorities.

Candidate Profile

• Master's degree (Business School, Marketing or equivalent).
• Minimum of 10 years' experience in Communication, Dealer Marketing, Retail Marketing, Trade Marketing or Dealer Network Development.
• Previous experience within the automotive industry or a dealer network is essential.
• Strong understanding of retail operations and customer experience management.
• Solid budget management skills.
• Proven experience managing omnichannel marketing campaigns.
• Ability to manage multiple projects simultaneously.
• Strong analytical mindset with a results-driven approach.
• Excellent interpersonal and communication skills with a strong field-oriented mindset.
• Experience in project management and PR event organization.
• Fluent English (written and spoken).

Key Competencies

• Dealer Marketing
• Retail Marketing
• Dealer Network Development
• Showroom Experience
• Brand Management
• Budget Management
• Local Marketing
• Digital Campaign Execution
• Trade Marketing
• Project Management
• Public Relations (PR)
• Event Management
• Customer Experience
• Cross-functional Collaboration
• Performance Analysis