Senior Brand Manager

PepsiCo; Colombes; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Flexible office

Competitive compensation

Annual bonus

Health insurance

Transport allowance

Company restaurant

On-site gym

Learning & development

Job summary

PepsiCo France is seeking an experienced Senior Brand Manager to lead a brand portfolio, drive sustainable growth and influence cross-functional teams across marketing, sales and finance. You will own KPIs, develop annual strategies and execute integrated campaigns on a global scale.

The role blends strategic thinking with commercial acumen in a dynamic, international environment. Fluency in English and French, a strong track record in FMCG marketing and budget management are essential.

Qualifications

• Bachelor's or Master's degree in Business, Marketing or a related field.
• Minimum 8 years of experience in FMCG Marketing.
• Proven experience in Brand Management and delivering business growth.
• Strong commercial acumen with experience managing budgets and strategic plans.
• Fluency in English and French, both written and spoken.

Responsibilities

• Act as the business leader for your brand portfolio, owning KPIs including volumes, market share, P&L and marketing budgets.
• Develop and implement annual brand strategies and marketing plans aligned with objectives.
• Lead execution of marketing initiatives with strong business impact.
• Define and oversee integrated communications and media strategies to boost awareness.
• Drive portfolio initiatives including innovation and long-term brand development.
• Translate insights into actionable recommendations and growth opportunities.
• Collaborate with regional and international teams for alignment and execution.
• Partner with Sales, Category Management, Insights, Finance, Supply Chain, R&D and agencies.
• Influence decisions through data-driven recommendations.

Skills

Brand Management

FMCG Marketing

Budget Management

Cross-functional Collaboration

Analytical Thinking

Stakeholder Management

English & French Fluency

Education

Bachelor's or Master's degree in Business, Marketing or related field

Job description

Overview

WHAT MAKES YOU UNIQUE, MAKES US BETTER

Are you looking for a new challenge and ready to make an impact within one of the world's leading FMCG companies?

Bring your talent, energy and unique perspective to PepsiCo. We empower our people to make a global impact, drive meaningful change and shape the future of some of the world's most loved brands. You will have the opportunity to accelerate your career in a collaborative, dynamic and international environment.

The Opportunity

The PepsiCo France Marketing Team is looking for an experienced Senior Brand Manager to join the business and play a key role in driving sustainable brand growth across our portfolio.

This position offers a unique opportunity to combine strategic thinking, commercial acumen and marketing excellence while leading cross-functional projects and influencing business decisions across multiple stakeholders.

Responsibilities

As a Senior Brand Manager, you will:

• Act as the business leader for your brand portfolio, owning key performance indicators including volumes, market share, P&L and marketing budgets.
• Develop and recommend annual brand strategies and marketing plans aligned with business objectives and growth ambitions.
• Independently lead the execution of marketing initiatives, ensuring effective implementation and strong business impact.
• Define and oversee integrated communication and media strategies to increase brand awareness, engagement and penetration.
• Drive portfolio initiatives, including innovation, renovation and long-term brand development projects.
• Translate consumer, shopper and market insights into actionable recommendations and growth opportunities.
• Collaborate closely with regional and international teams to ensure strategic alignment and successful execution of key initiatives.
• Partner with cross-functional stakeholders including Sales, Category Management, Insights, Finance, Supply Chain, R&D and external agencies.
• Influence key business decisions through strong analytical thinking and data-driven recommendations.

Qualifications

• Bachelor's or Master's degree in Business, Marketing or a related field.
• Minimum 8 years of experience in FMCG Marketing.
• Proven experience in Brand Management and delivering business growth.
• Demonstrated ability to lead brand growth through successful marketing initiatives and business-driving projects.
• Strong commercial acumen with experience managing budgets, business performance and strategic plans.
• Experience working successfully within complex matrix and international organizations.
• Ability to translate insights into strategic recommendations and business actions.
• Strong project management and execution capabilities.
• Excellent stakeholder management and influencing skills.
• Fluency in English & French, both written and spoken.
• Commercial or Sales experience would be considered an advantage.

Overview (Secondary Language)

Why PepsiCo France?

With iconic brands such as Lay's®, Doritos®, Benenuts®, Pepsi®, Lipton Ice Tea®, 7UP® and Quaker®, PepsiCo France is a key player in the FMCG industry.

At PepsiCo, you'll have the opportunity to work on brands loved by millions of consumers while collaborating with talented teams across local, regional and global markets.

We believe in empowering our people, encouraging innovation and creating opportunities for growth and development. Our culture is built on collaboration, ownership and a shared passion for winning together.

What Makes PepsiCo Different

• A leading global food and beverage company.
• Exposure to internationally recognized brands.
• Opportunities for career growth and internal mobility.
• Dynamic, entrepreneurial and collaborative culture.
• Flexible and hybrid ways of working.
• International environment with strong regional and global connections.
• A business committed to sustainability and positive impact.

Our Benefits

• Hybrid working policy.
• Flexible office environment.
• Competitive compensation package.
• Annual performance bonus.
• Health insurance.
• Transportation allowance.
• Company restaurant.
• Access to on-site gym facilities.
• Learning and development opportunities.

Diversity & Inclusion

At PepsiCo, we are committed to creating a workplace where everyone feels valued, respected and empowered to succeed.

We welcome and encourage applications from all qualified candidates regardless of gender, age, ethnicity, religion, sexual orientation, disability or background. Diversity is one of our greatest strengths and an essential driver of our success.

PepsiCo supports employees by providing reasonable accommodations and accessibility solutions whenever needed. During the recruitment process, please let us know if you require any specific accommodations or support.