Senior B2B Marketing Lead - AI-Driven Content & Events

PcVue GmbH; France; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Remote work: 2 days per week

Meal vouchers

Health insurance

Parking with EV charging stations

Rooftop offices and on-site cafeteria

Résumé du poste

ARC Informatique develops SCADA and BMS software with its PcVue platform, trusted worldwide across buildings, energy, infrastructure, and industry. The marketing role leads end-to-end execution of the group plan, aligning with the Head of Global Marketing, driving AI-enabled workflows and coordinating subsidiaries in a multilingual, international scope.

You will craft content, manage campaigns and events, and continuously improve tools and processes to position PcVue as a leading voice in the

Qualifications

• 10+ years of B2B marketing in software or tech.
• You write with structure, precision and intent.
• You are curious about AI and have integrated it into workflows.

Responsabilités

• Manage HubSpot across 4–6 subsidiaries with KPI reporting.
• Organize and coordinate group-level events (trade shows, webinars, etc.).
• Manage group content calendar and cross-country communications; grow online communities.
• Produce bilingual content (French and English) optimized for AI indexing.
• Support subsidiaries as primary marketing contact and lead operations.

Connaissances

HubSpot Marketing Hub

Odoo CRM

SEO/SEA

Multichannel acquisition

AI & Prompt Engineering

WordPress / CMS

Google Analytics & Search Console

Outreach (LinkedIn ads, Google ads)

Creative tools

Outils

Canva

Figma

Adobe Suite (InDesign, Illustrator, Photoshop)

Description du poste

ARC Informatique develops SCADA and BMS software with its PcVue platform, trusted worldwide across buildings, energy, infrastructure, and industry. The marketing role leads end-to-end execution of the group plan, aligning with the Head of Global Marketing, driving AI-enabled workflows and coordinating subsidiaries in a multilingual, international scope.

You will craft content, manage campaigns and events, and continuously improve tools and processes to position PcVue as a leading voice in the