SDR Director

ePackPro; Paris; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

ePackPro, the #1 leader in digital HACCP, seeks an international Sales Development Leader to define strategy and performance for a 25-person SDR organization across France, Spain and Italy. You will lead through managers and Team Leads to scale the SMB engine and build an Enterprise SDR model that delivers predictable pipeline.

Located in Paris or other European hubs with a hybrid policy, you will drive data‑driven performance, set standards, and align Sales Development with Sales, Marketing,

Qualifications

• Experience leading SDR teams and developing managers.
• Experience managing SMB and Enterprise scopes with distinct motions.
• Track record in international, multi-country environments.
• Fluent English; French is a plus.

Responsibilities

• Scale the SMB SDR organization and build leadership structure for sustainable growth.
• Build the Enterprise SDR model with strategic vision and a scalable framework.
• Own KPIs, pipeline velocity, forecasting, and executive reporting.
• Align SDR with Sales, Marketing, RevOps and Data on lead generation strategy and tooling.

Skills

SDR leadership

People management

Forecasting

Data-driven

Stakeholder management

English fluent

Job description

About us

ePackPro, the #1 leader in digital HACCP.
We are a SaaS scale‑up founded in 2012, pioneer and now the market leader in digitalized HACCP. To help food professionals stay 100% compliant without spending their days on it so they can focus on what truly matters: their craft. Born in a kitchen and imagined by a restaurant owner, ePackPro now supports 25,000 professionals across 40 countries (Canada, Belgium, Dubai, ...)
Our solution digitalizes traceability, automates daily checks, and secures compliance - bringing peace of mind to every operation.

Our journey in key figures:

• 25,000 clients trust us

• 65M+ ARR

• 350+ employees

• 5 offices: Paris, Brest, Madrid, Milan, Dubai

Your mission

Reporting to the Chief Marketing Officer, you will define the strategy, operating model and overall performance of a 25-person Sales Development organization across France, Spain and Italy. You will lead through managers and Team Leads, align top-of funnel pipeline generation with company revenue ambitions, scale the SMB engine and build the Enterprise SDR model.

Scale the SMB organization

• Scale the SMB SDR organization by leading a “best-in‑class" SMB SDR team and building the leadership structure required to support sustainable growth.

• Drive operational excellence and performance through clear standards, data‑driven management, proactive identification of performance gaps and effective action plans.

• Support expansion into new countries and markets by building high performing SDR teams from scratch and creating a scalable model that can be replicated internationally.

Build the Enterprise SDR model

• Build the Enterprise Sales Development function from the ground up, defining its strategic vision, organizational model and performance framework to create a predictable pipeline engine

• Create scalable playbooks, territory and capacity models, and launch an Enterprise SDR Academy to strengthen onboarding and continuous development.

• Partner closely with Enterprise Sales to improve lead qualification, handoffs and conversion across the funnel.

Lead performance and organizational excellence

• Define and lead the organizational strategy for Sales Development, building a scalable leadership model and fostering a culture of accountability, operational excellence, and high performance.

• Own global and regional KPIs, conversion rates, pipeline velocity, forecasting, and executive performance reporting.

• Identify performance gaps early and ensure managers implement focused, measurable action plans that deliver continuous improvement.

• Align Sales Development with Sales, Marketing, RevOps and Data on lead generation strategy, qualification standards, processes and tooling.

Who you are

We are looking for a hands‑on international SDR leader who can combine strategic design with operational discipline. You will recognise yourself if you bring:

• A strong career track record across SDR, Team Lead, Manager and Head of SDR or equivalent leadership roles.

• Proven experience scaling sizeable SDR teams and developing managers or team leads.

• Experience managing both SMB and Enterprise scopes, with a clear understanding of their different motions.

• Success operating in an international, multi‑country environment.

• A hands‑on leadership style and the ability to stay close to execution while building for scale.

• A data‑driven approach, with strong forecasting, reporting and performance‑management capabilities.

• Excellent stakeholder‑management skills across Sales, Marketing, RevOps, Data and executive leadership.

• Fluent English. French is a plus.

Job details

• Location: Paris, Madrid or Milan

• Contract : Permanent contract

• Remote policy: Hybrid

Hiring Process

• Talent Acquisition interview: 60 minutes

• Hiring Manager interview: 60 minutes

• Case study: 90 minutes