Revenue Growth / Customer Category Manager

Brown‑Forman Corporation; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Remote Fridays

Résumé du poste

Brown-Forman Corporation in Paris seeks a Revenue Growth / Customer Category Manager to deploy RGM, merge with category vision, and drive analytic actions across commercial, finance and marketing teams. You will embed RGM in business processes and coach cross-functional colleagues to improve profits and margins.

The role combines analytics, strategy and stakeholder collaboration in a hybrid Paris office environment with Friday home-working, supporting France & Belgium markets.

Qualifications

• Education: College/University (Bachelors or Equivalent) in Finance, Sales, Marketing or Business.
• At least 3 years in sales, finance or marketing in FMCG with 2+ years in an RGM role (Pricing Positioning, channel price pack architecture, promotion efficiency, trade terms).
• Strong analytical skills and advanced Excel knowledge.

Responsabilités

• Combine RGM and Category vision to unlock commercial, category and business opportunities.
• Integrate RGM pillars with product, channel, merchandising and promotional policy.
• Collaborate with BBI and Trade Marketing on category levers and tools.
• Perform monthly RGM analytics and assess price environments.
• Assess channel-pack-price architecture and promo ROI.
• Monitor customer mix and its impact on volume growth and margins.
• Roll out RGM analytics to commercial, finance and marketing teams.
• Embed RGM into business management processes and coach teams.
• Develop insights and action plans from analyses for leadership.

Connaissances

RGM analytics

Category management

Pricing strategy

Data analysis

Excel

Stakeholder collaboration

Formation

Bachelor's degree in Finance, Sales, Marketing, or Business

Outils

ARM

BBI

Description du poste

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

Meaningful Work From Day One

Based on research and analysis, the Revenue Growth / Customer Category Manager is responsible for deploying and embeding Revenue Growth Management (RGM) methodology and their merger with BF category vision to develop tools for the commercial, finance and marketing teams within Brown-Forman France & Belgium.
The Revenue Growth / Customer Category Manager works with the teams to identify insights and create action plans to drive sales, categories, profit and margins at short, medium and long term to fuel sustainable growth.

This is an office/hybrid role (4 days a week at Paris office and Fridays working from home)

What You Can Expect

• Combine RGM and Category vision to unlock commercial, category and business opportunities:
• Integrate RGM pillars with all aspects of Category Management: product and channel mixes, merchandising, promotional policy etc.
• Collaborate with BBI and Trade Marketing on building the category levers and the tools for implementation
• Perform RGM on a monthly analytics cadence
• Assess competitive price environment and B-F’s price position within it
• Assess developments in channel-pack-price architecture for B-F and within the market
• Derive promo efficiency through sales uplifts and promo effectiveness through ROI
• Monitor customer mix and its impact on volume growth and margin use
• Assess Trade Terms usage and their alignment with pay-for-performance concept
• Track and report back on the success of incremental promotional activities signed off outside of the plan

Drive RGM / Customer Category Management adoption

• Roll-out RGM analytics to commercial, finance and marketing teams
• Embed RGM in business management process
• Support and coach individuals and teams collaborating on RGM

Perform the RGM / Category analysis using available analytical tools (e.g. ARM, BBI)

• Develop insights from analysis
• Create action plans from insights
• Communicate and present the insights to action story to the wider team
• Implemente, execute and monitor actions plans

Report on country performance
RGM adoption KPIs:

• of RGM challenges completed
• of RGM reports created
• of RGM insights created
• of RGM insights discussed in business management process

RGM execution KPIs

• Consolidate the prioritized RGM Action Plan and report on implementation progress

Country leadership reporting

• Summary of above KPIs
• Reasons for gap to plan

Own
-RGM agenda on behalf of country leadership

• Be a super user of all the RGM tools and main point of contact for questions
• Keep track of all the data quality issues and work with IT and business teams to resolve this
• Represent the countries on future RGM initiatives/requirements
  

What You Bring to the Table

• Education: College/University (Bachelors or Equivalent); Finance, Sales, Marketing, Business

• Experience: At least 3 years in sales, finance or marketing role with a FMCG company and at least 2 years’ experience in a RGM role (Pricing Positioning, channel price pack architecture, promotion efficiency, customer mix management and trade terms) in any industry

• Analytical skills

• Advanced excel knowledge, comfortable with numbers

Communication:

• Strong oral and written skills
• Confidence in presenting to Leadership Team if necessary

Project management:

• Experience of managing projects to completion in a cross-functional working group environment

• Highly organized with prioritization skills

• Fluent in French & English

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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