Responsable Paid Media & Growth (France)

Criterion Global, Inc.; France; Presencial; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Autonomy with high standards

Direct access to agency leadership

High-stakes, high-impact work

Resumo da oferta

A global media agency is seeking a Responsable Paid Media & Growth in France to manage acquisition strategies and optimize paid media performance. The ideal candidate will have extensive experience in the French market, strong analytical skills, and the ability to communicate effectively in both French and English. This role is critical for driving the agency's growth in the Eurozone, requiring a deep understanding of local media dynamics and consumer behavior.

Qualificações

• Strong experience leading paid media / acquisition in France with demonstrable performance outcomes.
• Deep hands-on fluency across major paid platforms.
• Ability to articulate and defend market decisions clearly.
• Strong analytical thinking to diagnose performance issues and distinguish signal from noise.
• Excellent written and verbal communication in French; English preferred for global collaboration.

Responsabilidades

• Own paid media and acquisition performance across France.
• Design channel strategy and investment logic.
• Lead experimentation for performance measurements.
• Manage budgets, pacing, and KPI delivery with discipline.
• Lead experimentation with testing frameworks and learning agendas to drive incremental performance.
• Collaborate with creative and strategy teams to ground media choices in France market realities.
• Maintain measurement hygiene, tagging, attribution, and clear reporting for decision-makers.
• Communicate performance and recommendations clearly to senior stakeholders with actionable next steps.
• Identify opportunities for new channels, partnerships, and scalable playbooks rooted in France reality.

Conhecimentos

Paid media experience in France

Analytical thinking

Verbal communication (French)

Written communication (English preferred)

Strategic thinking

French communication

Ferramentas

Google Ads

Meta Ads

YouTube

Programmatic

Descrição da oferta de emprego

Responsable Paid Media & Growth (France)

About Criterion Global

Criterion Global is a rare independent international media strategy and buying agency built for growth in the new global economy—helping ambitious brands win across borders with agile global coverage and real in-market capability.

We are not a templated execution shop. Our clients trust us because we bring clear points of view, disciplined measurement, and the kind of in-market critical thinking that prevents expensive mistakes when scaling internationally. We’re intentionally low-profile, but for clients who need results across markets, we’re often a hidden advantage.

France is a priority market for Criterion Global’s continued Eurozone growth. This role matters.

This Role

The Responsable Paid Media / Acquisition Manager will lead acquisition strategy and execution for campaigns where France is not a “region” but a decisive market—with its own media economics, consumer behavior, platform dynamics, and creative norms that require expert judgment.

You will own performance outcomes end-to-end: from channel strategy and investment decisions to optimization, measurement integrity, and executive-ready reporting. You’ll work closely with Criterion Global’s international leadership, but you are expected to bring France-first thinking—including the confidence to challenge assumptions coming from outside the market.

Core Responsibilities

• Own paid media and acquisition performance across France for assigned clients and growth mandates
• Design channel strategy and investment logic across key platforms (e.g., Google, Meta, YouTube, programmatic, retail media where relevant, premium publishers)
• Build and defend clear hypotheses about what will work in-market and why (audiences, signals, creative formats, placements, auction dynamics)
• Manage budgets, pacing, and KPI delivery with strong operational discipline
• Lead experimentation: testing frameworks, learning agendas, incrementality-minded measurement, and performance diagnosis
• Partner with creative and strategy stakeholders to ensure media choices are grounded in how the French market actually behaves
• Maintain measurement hygiene: tagging, attribution guardrails, reporting accuracy, and data clarity for decision-makers
• Communicate performance and recommendations clearly to senior stakeholders—what changed, why it changed, and what we do next
• Identify structural opportunities: new channels, publisher partnerships, more efficient operating methods, and scalable playbooks rooted in France reality

Requirements & Qualifications

• Strong experience leading paid media / acquisition in France (agency or in-house), with demonstrable performance outcomes
• Deep hands-on fluency across major paid platforms; comfort operating at both strategic and execution levels
• Ability to articulate and defend in-market decisions with clarity and evidence—especially when those decisions are non-obvious to outsiders
• Strong analytical thinking: you can diagnose performance issues and separate signal from noise
• Excellent written and verbal communication (French required; English strongly preferred for global collaboration)
• High accountability, precision, and comfort operating in a contract-based, performance-oriented environment
• Bonus: experience supporting international brands entering France or scaling across multiple EU markets

What Success Looks Like

• France campaigns consistently meet or beat acquisition targets with clear rationale behind investment choices
• Stakeholders trust your judgment because your recommendations are market-grounded and well defended
• Testing produces real learning (not activity), and learning translates into better performance
• Reporting is accurate, insightful, and decision-useful at an executive level
• You become a go-to France market authority inside Criterion Global’s Eurozone growth engine

What We Offer

• Ongoing contract engagement with meaningful long-term opportunity
• High-stakes, high-impact work in one of our most important Eurozone markets
• Direct access to agency leadership and global client decision-makers
• Autonomy with high standards: you’ll be trusted to run your lane and be held accountable for outcomes
• A culture that values rigor, clear thinking, and defensible points of view over buzzwords and volume

Compensation, Payment & Contractor Status

To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project-based, or retainer) and their proposed rate or fee range, including currency. All engagements are offered on an independent contractor basis only and do not create an employment, partnership, or agency relationship. Compensation information is requested for planning and evaluation purposes and is non-binding; final terms will be subject to mutual agreement, defined scope, availability, jurisdictional and tax requirements. Where applicable, payments to international contractors may be made in the agreed local currency or USD, with any foreign exchange conversion handled at prevailing market rates through the Company’s designated payment provider.

Notes

Criterion Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.

Employment at Criterion Global is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

Base pay is based on market location and may vary further depending on individualized factors such as job-related knowledge, skills, experience, and other objective business considerations. Depending on these same considerations, the total compensation package may also include other elements, including bonuses or additional awards, along with healthcare, educational, and/or other benefits (subject to eligibility criteria such as 401(k) participation). Details of any benefit plans will be provided if an offer is extended.

If hired, employment will be at-will, and the company reserves the right to modify base salary and any discretionary compensation or benefits programs at any time based on individual performance, department performance, company performance, or market factors.

Disclaimer

Fake job scams are increasingly common, and scammersate personnel to seem more convincing. Criterion Global does not use instant messaging to contact prospective employees or conduct interviews. We never require prospective employees to send personal information or incur fees as part of our recruiting process.

If you believe you have been the victim of a scam, please call [phone].