Channel Marketing Manager

Harfanglab; Paris; Hybride; EUR 55 000 - 56 000; Plein temps

Avantages offerts par ce poste

Total compensation: €55k-56k + profit 

Flexibility to work from home

Health, well-being & sport

Résumé du poste

HarfangLab, the European leader in Workspace Detection and Response, is hiring a Channel Marketing Manager to own the partner-led marketing motion and drive pipeline with MSSPs and distributors.

Based in Paris, you will lead strategy, execution, and investments, collaborating with Channel, Sales, CSM, and cross-functional marketing teams. You’ll localize programs for English, French, and German markets and travel as needed.

Qualifications

• 5+ years of Channel Marketing experience, ideally in cybersecurity, B2B technology, or SaaS.
• Proven experience building partner-led programs that generate measurable pipeline.
• Strong understanding of working with MSSPs, distributors, and indirect routes to market.
• Fluent with PRM platforms, partner marketing infrastructure, and MDF/co-marketing programs.
• Demonstrated ownership of an ROI-driven marketing budget.
• Strong account intelligence instincts and the ability to turn partner and market insight into action.

Responsabilités

• Own the Channel Marketing strategy and execution across strategic partners, MSSPs and distributors.
• Determine where Marketing should invest across the partner ecosystem based on ICP and pipeline goals.
• Manage ROI-driven Channel Marketing budget, including MDF and co-marketing investment.
• Own channel activation end-to-end — international Partner Kickoffs to targeted events and campaigns.
• Build joint GTM strategies and demand-generation programs with priority partners.
• Create scalable partner plays and repeatable motions; adapt as needed.
• Collaborate with Channel, Sales, and Marketing to amplify programs without outsourcing ownership.
• Localize programs for English, French, and German markets; travel regularly.

Connaissances

Channel Marketing

B2B technology

SaaS

MSSPs & distributors

ROI-driven budget

PRM platforms

Salesforce

English & French

Outils

Salesforce

PRM platforms

Description du poste

Who we are?

HarfangLab is the European leader in Workspace Detection and Response.As security teams juggle fragmented tools that compound coverage gaps across AI agents, identities, cloud environments, exposed assets, and endpoints, HarfangLab delivers a unified platform powered by a single lightweight agent and AI built for cyber. Certified by ANSSI (France’s national cybersecurity agency) and BSI (Germany’s Federal Office for Information Security), and recognized by Gartner and Forrester, HarfangLab extends detection and response to protect the modern workspace, from on-prem to the cloud, wherever work happens.

HarfangLab now protects the endpoints of more than 1,000 clients across all sectors, including CAC 40 industrial companies, government entities, SMEs, hospitals, and local authorities. Backed by €30 million in funding, we have grown from 40 employees in 2023 to 140 today. We’re going global, and we’re counting on you to help take us there.

Why are we hiring?

The Channel Marketing Manager owns the company’spartner-led marketing motion and its contribution to marketing-sourced pipeline. Sitting within Marketing and reporting directly to the CMO, this role turns our channel ecosystem — particularlyMSSPs and distributors— into a growth engine through partner activation, strategic events, demand generation, and targeted account programs.

This is anautonomous, hands-on marketing roleworking closely with Channel, Sales, CSM and across Marketing, but not acting as a “middle person”. You own the strategy, execution, investment, and outcomes.

What you will do with us?

As a key member of our eight-person Marketing team, your main missions will include 80% Channel Marketing and 20% ABX contribution.

Strategy & investment

• Own theChannel Marketing strategy and executionacross strategic and priority partners, particularly MSSPs and distributors.

• Determine where Marketing should invest across the partner ecosystem based on ICP, market opportunity, partner potential, and pipeline objectives.

• Manage anROI-driven Channel Marketing budget, including MDF and co-marketing investment.

Partner programs & activation

• Own channel activation end-to-end — frommajor international Partner Kickoffs to highly targeted tactical events, alongside digital campaigns and always-on partner demand programs.

• Build joint GTM strategies and execute demand-generation programs with priority partners, directly contributing to marketing-sourced pipeline.

• Create scalable partner plays, campaign-in-a-box programs, and other repeatable motions, while knowing when to break the playbook and try something new.

• Own partner activation and engagement, ensuring programs are adopted, optimized, and measured.

Collaboration & ABX

• Work hand in hand withChannel and Salesto turn commercial priorities, partner intelligence, and account insight into effective marketing programs.

• Partner with Field Marketing, Demand Growth, Product Marketing, PR & Comms, Content, and Design to amplify channel programs, without outsourcing ownership.

• Contribute toABX programsfor strategic accounts where partner relationships can create differentiated engagement and pipeline.

Technology, data & international markets

• Own and optimizePRM platformsand partner marketing infrastructure, including Salesforce

• Useaccount intelligence, CRM/PRM data, intent signals, and automation — including AI where it genuinely improves speed, scale, or personalization —to identify opportunities and improve performance.

• Localize programs acrossEnglish-, French-, and German-speaking marketsand travel regularly to engage partners and support key events.

About you

Hard skills

• 5+ years of Channel Marketing experience, ideally in cybersecurity, B2B technology, or SaaS

• Proven experience building partner-led programs that generate measurable pipeline.

• Strong understanding of working withMSSPs, distributors, and indirect routes to market.

• Fluent withPRM platforms, partner marketing infrastructure, and MDF/co-marketing programs.

• Demonstrated ownership of anROI-driven marketing budget.

• Strong account intelligence instincts and the ability to turn partner and market insight into action.

Soft skills

• Ahighly data-driven, commercially minded approach— you care about pipeline and outcomes, not activity for activity's sake.

• Acreative, scrappy, hands-on mindset.You know what has worked, but don't assume what worked yesterday will work tomorrow.

• Comfortable operating autonomously, making decisions with imperfect information, and owning execution from idea to impact.

Additional key requirements

• Based in Paris, France.
• Fluent English and French required.
• Willingness to travel regularly in France and abroad.
• German would be a serious asset.

About us

Our Office and Team Culture

• Offices located in the heart of Paris, near Bourse (75002),
• High-performance equipment tailored to your needs and preferences (Mac/PC, additional screens),
• Thanks to our Office Manager, events regularly take place such as seminars, themed evenings, and more,
• An onboarding process to welcome each new colleague with an explanation of the roles within the different teams of the company and a mentor to guide you during your early days.

Compensation & Benefits

• Total compensation: €55k-56k + profit sharing,
• Flexibility to work from home,
• Health, well-being & sport: Alan insurance + Alan Mind mental wellness app + Egym subscription, covered at 80% by HarfangLab,
• Meal vouchers: Swile card + access to an employee benefits platform,
• Paid time off: 25 days annual leave + 8-11 RTT days,
• Professional growth: Access to training programs and industry events tailored to your needs.

The recruitment process

1. A 30-minutes call with our Talent Acquisition Specialist,
2. A 30 minutes Visio with our CMO,
3. A case study to prepare at home,
4. A one-hour on-site technical interview, followed by a 30-minute team-fit interview and a 30-minute interview with our Deputy CEO,
5. A final HR video appointment to review your soft skills and motivations,
6. Reference checks.