Remote Brand Manager - Luxury & Fashion (Contract, Paris)

Yibi Hantang | China Lifestyle Extension Partner; Paris; À distance; EUR 55 000 - 85 000; Plein temps

Résumé du poste

YIBI Hantang, based in Paris, seeks a Brand Manager to support project-based collaboration with international luxury and lifestyle brands. The role requires understanding brand identity, positioning, product, and content to protect long-term equity when entering new markets.

You will work on brand positioning, translate identity into new markets, and participate in discussions about product, communications, and China strategy, leveraging existing French luxury relationships where possible.

Qualifications

• Experience in brand management, luxury, fashion, beauty, fragrance, or lifestyle.
• Strong understanding of brand positioning and consumer perception.
• Experience working with international brands is preferred.
• Existing French luxury or fashion-industry relationships are an advantage.

Responsabilités

• Provide insights into brand positioning and international brand strategy.
• Support selected fashion, beauty, fragrance, and lifestyle brand projects.
• Evaluate how brand identity can translate into new categories and markets.
• Contribute to discussions around product, communication, partnerships, and China strategy.
• Identify relevant French brands and emerging opportunities.
• Support communication with international brand teams.

Connaissances

Brand management

Luxury brands

Fashion & beauty

Lifestyle marketing

Description du poste

YIBI Hantang, based in Paris, seeks a Brand Manager to support project-based collaboration with international luxury and lifestyle brands. The role requires understanding brand identity, positioning, product, and content to protect long-term equity when entering new markets.

You will work on brand positioning, translate identity into new markets, and participate in discussions about product, communications, and China strategy, leveraging existing French luxury relationships where possible.