Remote Paris Product Marketing Manager — Beauty & Fashion

Yibi Hantang | China Lifestyle Extension Partner; Paris; Remote; EUR 60,000 - 90,000; Part time

Job summary

YIBI Hantang, Paris-based brand growth and partnerships platform, seeks a Product Marketing Manager to support selected French and European beauty, fragrance, fashion, and lifestyle brands.

You will analyze consumer needs, define product opportunities, strengthen positioning, and guide go-to-market decisions across categories, including beauty and wellness, with a focus on localization for international markets. This contract-based role offers remote collaboration and project-based engagement.

Qualifications

• Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
• Experience in beauty, fragrance, luxury, fashion, wellness, or lifestyle brands is preferred.
• Strong understanding of consumer behavior and product positioning.
• Strong storytelling and analytical skills.
• Experience with international markets is an advantage.

Responsibilities

• Analyze consumer needs, category trends, and competitive landscapes.
• Support product positioning and go-to-market strategy.
• Evaluate opportunities in beauty, fragrance, wellness, and lifestyle categories.
• Translate consumer insights into product and communication recommendations.
• Support product localization for different markets.
• Analyze emerging product concepts and consumer behaviors.
• Support brand extension and category development projects.

Skills

Product marketing

Consumer insights

Brand strategy

Beauty & fragrance

Category development

Job description

YIBI Hantang, Paris-based brand growth and partnerships platform, seeks a Product Marketing Manager to support selected French and European beauty, fragrance, fashion, and lifestyle brands.

You will analyze consumer needs, define product opportunities, strengthen positioning, and guide go-to-market decisions across categories, including beauty and wellness, with a focus on localization for international markets. This contract-based role offers remote collaboration and project-based engagement.