Brand Manager

Yibi Hantang | China Lifestyle Extension Partner; Paris; Remote; EUR 55,000 - 85,000; Full time

Job summary

YIBI Hantang, based in Paris, seeks a Brand Manager to support project-based collaboration with international luxury and lifestyle brands. The role requires understanding brand identity, positioning, product, and content to protect long-term equity when entering new markets.

You will work on brand positioning, translate identity into new markets, and participate in discussions about product, communications, and China strategy, leveraging existing French luxury relationships where possible.

Qualifications

• Experience in brand management, luxury, fashion, beauty, fragrance, or lifestyle.
• Strong understanding of brand positioning and consumer perception.
• Experience working with international brands is preferred.
• Existing French luxury or fashion-industry relationships are an advantage.

Responsibilities

• Provide insights into brand positioning and international brand strategy.
• Support selected fashion, beauty, fragrance, and lifestyle brand projects.
• Evaluate how brand identity can translate into new categories and markets.
• Contribute to discussions around product, communication, partnerships, and China strategy.
• Identify relevant French brands and emerging opportunities.
• Support communication with international brand teams.

Skills

Brand management

Luxury brands

Fashion & beauty

Lifestyle marketing

Job description

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China.

About the Role

We are seeking a Brand Manager based in Paris to support project-based collaboration with international luxury and lifestyle brands. The role is suited to professionals who understand brand identity, positioning, product, content, and how long-term brand equity should be protected when entering a new market.

Responsibilities

• Provide insights into brand positioning and international brand strategy.
• Support selected fashion, beauty, fragrance, and lifestyle brand projects.
• Evaluate how brand identity can translate into new categories and markets.
• Contribute to discussions around product, communication, partnerships, and China strategy.
• Identify relevant French brands and emerging opportunities.
• Support communication with international brand teams.

Qualifications

• Experience in brand management, luxury, fashion, beauty, fragrance, or lifestyle.
• Strong understanding of brand positioning and consumer perception.
• Experience working with international brands is preferred.
• Existing French luxury or fashion-industry relationships are an advantage.

Required Skills

Remote, contract-based and project-oriented.