PRODUCT MARKETING MANAGER
STATION F
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Benefits offered by this job
Job summary
Greenly recherche un Senior Product Marketing Manager pour piloter le positionnement vertical, l’enablment des ventes et les messages autour des lancements produit. Vous travaillerez à l’interface Produit, Ventes et GTM pour transformer des sujets réglementaires complexes en messages convaincants et en contenus opérationnels.
Le rôle est senior et autonome, avec une forte exigence en matière de clarté et d’efficacité des messages, et une capacité à faire avancer les deals grâce à du
Qualifications
- 1+ à 3 ans d'expérience en Product Marketing dans un space B2B SaaS technique ou réglementé.
- Capacité à transformer des sujets réglementaires en messages clairs et en supports pour l'équipe commerciale.
- Expérience reconnue en création de matériel d'aide à la vente utilisé sur le terrain.
- Bonne collaboration avec les équipes Sales, GTM, RevOps et Produit.
- Maîtrise du français et de l'anglais; production en anglais pour des équipes internationales.
Responsibilities
- Diriger le positionnement vertical et le messaging pour les verticales stratégiques et caler le calendrier réglementaire (CBAM, CSRD/ESRS E1, PPWR, SBTi).
- Construire et maintenir des battlecards et guides d'objection pour les commerciaux.
- Conduire les lancements produit et le messaging des releases (EcoPilot AI, LCA/ACV) en garantissant la véracité des livrables.
- Gérer les relations avec les analystes et les benchmarks sectoriels afin de générer des assets GTM.
Skills
Job description
Greenly est une entreprise Tech certifiée B-corp fondée en 2019 par Alexis, Matthieu et Arnaud. Elle permet à chaque entreprise de suivre facilement son empreinte carbone, pour participer à la lutte contre le changement climatique.
Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management.
Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease — supported at every step by our in‑house climate experts.
More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life‑cycle analyses to SBTi trajectories and compliance with CSRD and CBAM.
We are now a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York.
To date, we’ve tracked over 200 million tons of CO₂ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.
- Ambition for climate: Minimize GHG emissions, maximize climate impact
- Deliver with agility: Work in small increments: fail fast, learn fast, win fast
- Own your opportunities: Achieve outstanding results by showing initiative and accountability
- Feedback paves the way: Succeed as a team by helping others progress
Curious to know more ? Check out our Culture Book, blog , and youtube channel
We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM — turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high‑autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it.
- Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing.
- Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer.
- Keep messaging synchronized with the regulatory calendar — CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent.
- Build and maintain battlecards, objection‑handling guides, and enablement material that Sales actually uses — no shelfware.
- Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought.
- Build Storylane demos and guided, self‑serve product tours that showcase Greenly's product in action — for prospects, partners, and Sales to use throughout the funnel.
- Lead go‑to‑market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities — ensuring product pages and campaigns only claim what's actually shipped.
- Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet.
- Define launch tiering, sequencing, and success metrics in partnership with Product Management.
- Own Greenly's presence in third‑party industry reports and benchmarks (Verdantix, Gartner, Forrester, IDC, Sia Partners, and other analyst/consulting studies) — this is how buyers validate vendors before they ever talk to Sales.
- Manage the participation calendar across all tracked firms: decide which benchmarks to enter, own the relationship with analysts, and drive the RFI/questionnaire response process end to end.
- Build and maintain a reusable answer library so responses to recurring analyst questions don't get rebuilt from scratch every cycle.
- Turn analyst recognition (rankings, "leader" placements, quotes) into GTM assets — sales one‑pagers, website proof points, PR.
- 1+ to 3 years in Product Marketing in B2B SaaS, ideally in a technical, regulated, or compliance‑driven space.
- Proven track record turning complex/regulatory subject matter into messaging that a buyer (and a sales rep) can act on.
- Direct experience building sales enablement material that field teams actually use, not just producing collateral.
- Strong cross‑functional operating style — you'll work daily with Sales, GTM, RevOps, and Product.
- Fluent in French and English; comfortable producing final deliverables in English for international teams.
- Bonus: prior exposure to carbon accounting, ESG, sustainability reporting, or another compliance‑driven vertical (fintech/insurtech regs, cybersecurity compliance, etc.).
- Salary of 50k€ per year (total package)
- Beautiful offices in the heart of Paris (9ᵉ arrondissement)
- Flexible remote work options
- Top‑notch tools to help you do your best work
- Private medical insurance with Alan (including mental health support), 100% covered
- 50% Navigo reimbursement for public transport
- Sustainable lunch vouchers via Ekip
- Partial coverage of your Gymlib subscription
- A culture of autonomy, transparency, and collaboration — with a team of highly talented, committed people
- Meet us in a first call
- Join Laurent, Head of Growth, for a second interview
- Prepare and present a case study exercise
- Meet Arnaud, co‑founder and CMO
- Meet Alexis, CEO
- Provide us with 2 references to complete the recruitment process
- We welcome you during our onboarding week!
We’re a team shaped by diverse experiences and ideas. If you’re excited about the role but don’t match every requirement, we still encourage you to apply — you may be the right person for the team.
For practical reasons, we request candidates to communicate as much as possible via the Teamtailor platform (rather than on LinkedIn, or other channels)
- Contract Type: Full‑Time
- Location: Paris
- Possible partial remote
- Salary: 50000€ / year
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