Product Marketing Manager

Payhawk; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

30 days holiday paid leave

Payhawk card

Monthly travel allowance

Health insurance

Fitness membership

Competitive compensation package

Exchange program to offices

Résumé du poste

Payhawk is seeking a Product Marketing Manager to lead the creation and optimization of a cross-functional GTM strategy for a product area. Reporting to the Director of Product Marketing, you will drive commercial growth, refine product messaging, and collaborate with product leadership to steer roadmaps.

You will translate complex concepts into compelling content, leverage AI tools for rapid messaging and market intelligence, and work with Sales to enable the entire customer lifecycle in a

Qualifications

• 2+ years B2B product marketing experience (SaaS or startup preferred)
• Strong writing, storytelling, and live enablement skills
• Proven ability to use AI tools to accelerate marketing results
• Analytical, data-driven, customer-obsessed decision-maker
• Humble yet ambitious with impact-oriented mindset

Responsabilités

• Own central understanding of buying audiences and personas
• Define product positioning, value props, and messaging
• Shape GTM campaigns and content across the customer lifecycle
• Collaborate with Sales Enablement to empower teams
• Partner with Product to define strategy and roadmap
• Lead product design sprints for new features go-to-market
• Create competitive enablement materials for sales and product
• Manage launches and track win rate, velocity, and pipeline
• Align Product and Commercial teams for strategic goals
• Maintain ongoing market intelligence and insights

Connaissances

B2B product marketing

Writing & storytelling

AI tools for marketing

Analytical decision-making

Collaborative mindset

Description du poste

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, it is about continual learning and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About the Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy- small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.

To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.

Key Responsibilities

• Become an expert and centralize understanding of our buying audience (customers & personas)
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
• Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
• Partner with Product to define the product strategy and roadmap based on market and sales insights
• Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
• Lead the creation and maintenance of competitive enablement for Sales and Product teams
• Oversee goals, strategy and execution for new product and feature launches
• Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion

Qualifications

• 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
• A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations

Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis

• You are an analytical, data-driven and customer-obsessed decision-maker
• You are humble but ambitious and eager to make an impact

Company Benefits

• 30 days holiday paid leave
• Payhawk company card
• Monthly travel allowance
• Health insurance
• Fitness membership
• Competitive compensation package
• Exchange program to another one of our offices (London, Amsterdam, Berlin, Munich, Barcelona, Sofia).

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.