Product Marketing Manager

Payhawk; Paris; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Fitness membership

30 days holiday paid leave

Flexible working hours

Payhawk company card

Monthly travel allowance

Competitive compensation package

Regular team-wide events

Exchange program to offices

Job summary

Payhawk is seeking a Product Marketing Manager to lead GTM strategy for a global product area. You will partner with Product leadership and manage a team of marketing experts to accelerate commercial growth.

You’ll combine data-driven insights with strong storytelling to craft positioning, messaging, and campaigns across the customer lifecycle.

Qualifications

• 2+ years B2B product marketing or equivalent experience.
• Strong writing, storytelling and live enablement skills.
• Experience leveraging AI tools to accelerate marketing results.

Responsibilities

• Become an expert and centralize understanding of our buying audience.
• Become a market expert for our product, including competitors and pain points.
• Provide clarity to Sales and Marketing on Payhawk’s value.
• Oversee product positioning, value propositions and messaging rollout.
• Collaborate with Marketing and Sales Enablement for campaigns and content.
• Partner with Product to define strategy and roadmap based on insights.
• Partner with Product on Design Sprints for go-to-market planning.
• Lead competitive enablement for Sales and Product teams.
• Oversee launches and measure performance outcomes.
• Act as conduit between Product and Commercial teams for alignment.
• Track win rate, deal velocity, pipeline, adoption and expansion.

Skills

B2B product marketing

SaaS marketing

Content creation

AI in marketing

Data-driven decision making

Communication skills

Tools

AI tools

Job description

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future‑facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast‑growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

We’re also on a journey to measure and improve our environmental and social impact . From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About the Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross‑functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product‑lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.

To excel in this role you need to be data‑driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go‑to‑market strategies.

Key Responsibilities:

• Become an expert and centralize understanding of our buying audience (customers & personas)
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
• Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
• Partner with Product to define the product strategy and roadmap based on market and sales insights
• Partner with Product on product Design Sprints to research and plan the go‑to‑market proposition of new features
• Lead the creation and maintenance of competitive enablement for Sales and Product teams
• Oversee goals, strategy and execution for new product and feature launches
• Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion

Qualifications:

• 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high‑growth startup environment
• A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations

Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis

• You are an analytical, data‑driven and customer‑obsessed decision‑maker
• You are humble but ambitious and eager to make an impact

Company Benefits

• Flexible working hours
• 30 days holiday paid leave
• Payhawk company card
• Monthly travel allowance
• Health insurance
• Fitness membership
• Competitive compensation package
• Regular team‑wide events
• Exchange program to another one of our offices (London, Amsterdam, Berlin, Munich, Barcelona, Sofia).

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.