Product Marketer

present of AI; Paris; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Dust, a multiplayer AI platform, is seeking a product marketing professional to own technical launches from positioning to execution. The role focuses on clear storytelling across messaging, web, video, and sales materials, with hands-on use of the product to inform marketing decisions.

The ideal candidate has years of hands-on B2B tech product marketing experience, comfort with ambiguity, and a knack for storyboard-driven content.

Qualifications

• Several years of hands-on product marketing in B2B tech.
• Experience running technical launches from positioning to execution.
• Ability to write, storyboard and build plans, not just set strategy.
• Technical curiosity and comfort with ambiguity.

Responsibilities

• Own B2B product launch messaging and execution.
• Craft stories across messaging, web, video, social and sales materials.
• Lead cross-team coordination to ensure timely launches.
• Demonstrate hands-on use of AI product to inform marketing.

Skills

B2B product marketing

Technical storytelling

Launch execution

Storyboarding

Cross-team coordination

Hands-on AI product use

Job description

This role owns how a fast moving technical product gets explained and launched, turning frequent releases into clear stories across messaging, web, video, social and sales materials. A strong candidate has several years of hands on product marketing in B2B tech, has personally run technical launches from positioning to execution, and can write, storyboard and build plans rather than only set strategy. Technical curiosity and comfort with ambiguity matter, since engineers often lead product work here.

How it fits the AI era

The product itself is AI, so the marketer has to make agent based workflows understandable to buyers without overselling. Much of the drafting, editing and asset production can be sped up with AI tools, but choosing the story, judging what is credible and deciding which releases deserve a big moment stay human. The role also asks the person to use the product daily, so familiarity with AI comes from doing the work, not just describing it.

How it builds AI experience

Working here means learning how companies connect internal knowledge and tools to agents inside shared workflows, which is a practical grounding in enterprise AI adoption. The person would build skill in explaining agent behavior and governance to technical and business audiences, and in testing which formats make AI products click. Using the platform to run parts of marketing would give direct feel for what customers face.

Worth showing

• B2B product launch ownership
• Technical storytelling and positioning
• Short form video storyboarding
• Cross team launch coordination
• Hands on AI product use

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Dust

Dust is a multiplayer AI platform that connects company knowledge, tools, and teams so people and agents can work together in shared workflows, per the company.