Product Marketing Lead: AI & B2B Launch Mastery

Dust; Paris; On-site; EUR 70,000 - 90,000; Full time

Job summary

Dust is looking for a Product Marketer to shape how we bring a fast-moving, technical product to market and build the engine behind our product launches.

You will lead product launches and storytelling at Dust, turning a constant stream of product innovation into clear positioning, compelling narratives, and launches that help customers understand what's new, why it matters, and what they can do with it.

Qualifications

• 3-5+ years of dedicated product marketing experience in B2B tech.
• Hands-on experience owning launches from positioning to execution.
• Strong product storytelling skills to simplify complex tech.

Responsibilities

• Own Dust's product launch motion and strategy.
• Lead launches from narrative through asset creation and enablement.
• Run an always-on launch program supporting 5-7 releases per quarter.
• Collaborate with engineering to understand shipping and impact.
• Develop positioning and messaging for new capabilities.
• Create launch assets across formats (video, web, blogs, social).

Skills

Product marketing

Launch ownership

B2B tech

Storytelling

Job description

Dust is looking for a Product Marketer to shape how we bring a fast-moving, technical product to market and build the engine behind our product launches.

You will lead product launches and storytelling at Dust, turning a constant stream of product innovation into clear positioning, compelling narratives, and launches that help customers understand what's new, why it matters, and what they can do with it.