Product Manager - Discover

BlaBlaCar; Paris; Híbrido; EUR 90 000 - 125 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Office presence 2–3 days/week

Additional 4 weeks leave on top of law

Healthcare coverage 50%

Home office equipment funding

Minimum 25 days holiday per year

Swile meal card

Transportation benefits 50%

Free unlimited carpooling & bus rides

Resumo da oferta

BlaBlaCar is seeking a Product Manager for the Discover squad to own the upper funnel passenger journey, focusing on SEO-driven traffic and AI-enabled search improvements. You will lead a multidisciplinary team to maximize conversions across acquisition channels in our core markets.

You will collaborate with Marketing, SEO, Design and Data to define strategy, implement KPIs, and drive measurable impact through experiments and cross-functional alignment.

Qualificações

• 3+ years of product management experience, ideally in top-of-funnel growth or SEO.
• Strong analytical skills with a track record of data-driven decision making.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Full professional fluency in English.

Responsabilidades

• Shape the Discover strategy and roadmap, defining the product and engineering vision and KPIs for the scope.
• Drive top-funnel acquisition with Marketing and SEO, adapting architecture for AI-era crawlability by LLMs.
• Maximize landing page conversion using AB testing to improve Land-to-Book metrics.
• Serve as the go-to product owner for Discover, align with Engineering, Marketing, Design, Data and Business teams.
• Oversee Busfor as the referent Product Manager for the standalone brand in Eastern Europe.

Conhecimentos

Product Management

Growth/SEO focus

AB testing

Cross-functional collaboration

English fluency

Ferramentas

SEO tools

Descrição da oferta de emprego

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

As the Product Manager for the Discover squad, you will focus on the upper funnel of the passenger journey. Your mission is to capture global traffic via SEO and emerging LLM-based search (GEO), ensuring passengers have a seamless experience when they land on our platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across our core markets.

The Team

• The Demand Team: The Discover squad is a core team of the Demand pillar, owning the end-to-end passenger experience alongside Search, Booking, Payment, and Post-booking.
• Your Squad: You will co-lead the Discover squad alongside an Engineering Manager. The squad consists of 6 front-end engineers.
• Internal Stakeholders: Product Marketing, SEO and Digital Marketing Managers, Product Data, Product Design, and Business leads.

Your Responsibilities

• Shape the Discover strategy & roadmap: Define the Product and Engineering vision for the Discover scope, along with the appropriate KPIs to measure progress. You will take full responsibility for your scope from strategy to execution.
• Drive top-funnel acquisition: Partner with the Marketing and SEO teams to define and deliver the acquisition roadmap. This includes adapting our architecture for the AI era to ensure our inventory is easily crawlable by LLMs and AI agents.
• Maximize landing page conversion: Define and deliver a strategy to optimize the landing experience and maximize conversion from all channels. You will leverage AB tests to run experiments and drive our Land-to-Book conversion targets.
• Navigate cross-functional alignment: Act as the go-to product person for all Discover topics. Communicate the strategy, formalize major decisions, and ensure alignment across Engineering, Marketing, Design, Data, and Business teams.
• Manage the Busfor platform: Act as the referent Product Manager for Busfor, a standalone brand acquired and owned by BlaBlaCar operating in Eastern Europe

Your Qualifications

• Experience: 3+ years of Product Management. An experience in top-of-funnel acquisition, growth, or SEO is preferred but not required.
• Problem-Solving: Highly analytical with a proven track record of using A/B testing to deliver fast, incremental impact on conversion rates.
• Stakeholder Influence: Strong interpersonal skills to navigate cross-functional relationships, gain buy-in, and clearly communicate prioritization decisions.
• Languages: Full fluency in English is mandatory.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

• 2 to 3 days at the office per week
• 4 additional weeks on top of legal maternity/paternity leaves
• 50% healthcare coverage (Alan)
• Financial support for home office equipment
• Minimum 25 days holiday per year
• Local meal plan policy (Swile card)
• 50% transportation paid (Forfait Mobilité Durable)
• Free unlimited carpooling & bus rides

Interested in joining the ride? Here’s what your hiring journey will look like.

• A 45-min video-call with Talent Acquisition.
• A 45-minute video call with the Lead Product Manager.
• A Remote use case exercise, followed by a 45-minute presentation to a cross-functional panel of key stakeholders.
• A 30-minute video call with your engineering counterpart for final validation.

Our hiring process lasts on average 20-25 days and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.