Brand Designer

BlaBlaCar; Paris; Hybrid; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid position

Healthcare coverage

Home office equipment

25 days holiday

Stock ownership plan

Team events

Mobility/transport support

Meal policy

Job summary

BlaBlaCar is seeking a Brand Designer to own brand design end to end—from concept to production. You will evolve our visual language, craft with detail, and bring the system to life with motion.

You will defend creative decisions in a stakeholder-driven environment and push the brand forward as it scales. Ideally you have 5–8 years in brand or creative design, a strong point of view, mastery of Figma and Adobe, and fluency in English.

Qualifications

• 5–8 years in brand or creative design with a concept-led portfolio.
• Strong visual point of view carried through to finished execution.
• Expert in Figma and Adobe suite, including After Effects and motion design.
• Fluent in English.

Responsibilities

• Own brand projects end to end from brief to production-ready craft across campaigns and the brand refresh system.
• Evolve the brand system tastefully to stay consistent and distinctive as it scales.
• Turn strategy into craft with attention to typography, composition, grid and consistency.
• Design in motion by bringing the system to life across social, video and digital surfaces.
• Incorporate AI and emerging tools into the craft in service of the brand.
• Collaborate with Marketing, Local Markets and Product, presenting and defending work with stakeholders.
• Keep source of truth current by maintaining guidelines, components and assets.

Skills

Brand design

Concept-led

Typography

Motion design

Autonomy

English fluency

Tools

Figma

Adobe Creative Suite

After Effects

Job description

Your Mission
We’re looking for a Brand Designer who lives and breathes design. Someone who evolves a brand with taste and restraint, obsesses over craft and detail, and never loses the idea underneath. You’ll own brand design work end to end, from concept to pixel to motion, keeping BlaBlaCar’s identity coherent, distinctive and alive as it scales. This isn’t a ticket-executor role. It’s for a designer with an ownable point of view, someone who can defend a creative decision in a room full of stakeholders and make the brand better every time they touch it.

The Team

You’ll join our lean, senior, craft-obsessed in-house Brand Design team, reporting to the Brand Design Lead. We own the brand across every touchpoint, from the refresh being deployed at scale to campaigns and video. We don’t separate strategy from craft: for us they’re the same act.

Internal stakeholders: Growth Team, Local Markets (FR & BR), Product Design, Brand strategy, plus a pool of specialist freelancers.

Your Responsibilities

• Own brand projects end to end: from brief and concept through to polished, production-ready craft, across campaigns and the brand refresh system.
• Evolve the brand system tastefully: extend and refine our visual language (type, colour, layout, illustration and motion) so it stays consistent and distinctive as it scales.
• Turn strategy into craft: make work where concept and execution speak the same language, and sweat every detail: typography, composition, grid, consistency.
• Design in motion: bring the system to life with animation and motion design across social, video and digital surfaces, thinking in movement and pacing, in service of clarity rather than decoration.
• Design at the forefront of technology: bring AI and emerging tools into the craft tastefully and with purpose, using them to help evolve the brand and serve the work, never letting the tool drive the idea.
• Partner across stakeholders: collaborate with Marketing, Local Markets and Product, presenting, defending and aligning your work with people at all levels.
• Keep the source of truth current: maintain guidelines, components and assets, and push new formats and references rather than only running the existing playbook.

Who You Are

• Experience: 5 to 8 years in brand or creative design, in-house or agency, with a concept-led, systems-driven portfolio and a strong visual point of view carried through to finished execution.
• Design obsession: you follow the studios, designers and trends, and you can say why work is good, with the taste to know when to add and when to restrain.
• Craft: expert in Figma and strong across the Adobe suite, including After Effects and motion design. Strong command of typography, layout systems, colour, illustration and motion (composition, colour and pacing).
• AI and emerging tools: fluent with AI-assisted design workflows and curious about what’s next, with the judgment to put them in service of the brand rather than the other way around.
• Autonomy: runs work from concept to production independently, on projects of increasing complexity.
• Languages: full fluency in English is mandatory.
• If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

• Hybrid position
• 4 additional weeks on top of legal maternity/paternity leaves
• 50% healthcare coverage (Alan)
• Financial support for home office equipment
• Minimum 25 days holiday per year
• Local meal plan policy (Swile card)
• 50% transportation paid (Forfait Mobilité Durable)
• Free unlimited carpooling & bus rides
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• 1 day off per year to test our product

Interested in joining the ride?

Here’s what your hiring journey will look like:

• A 45-min video call with Talent Acquisition.
• A 45-min video call with the Brand Design Team.
• Remote portfolio and design exercise, followed by a 45-min presentation to a cross-functional panel.
• Final validation call with the Growth VP.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.