Performance Marketing Manager - Gaming

Voodoo; Paris; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Premium healthcare

Gymlib

Wellness activities

Flexible vacation

Child daycare

Job summary

Voodoo is seeking a Performance Marketing Manager in Paris to own user acquisition activities for a portfolio of mobile games and apps. You will plan and manage UA campaigns, analyze performance, and collaborate with Product and Creative teams to drive growth across titles.

You will work with internal growth tools and the Tech team to continuously improve workflows, share best practices, and mentor junior team members in a fast-paced, results-driven environment.

Qualifications

• Experience in performance marketing and paid acquisition for mobile apps or games.
• Track record of ROAS-driven campaigns on mobile games or apps.
• Familiar with UA platforms and MMPs (AppsFlyer, Adjust, etc.).

Responsibilities

• Plan and manage UA campaigns for multiple games/apps.
• Analyze campaign performance and optimize ROAS.
• Collaborate with Product and Creative teams to align on assets and messaging.
• Leverage internal growth tools and work with Tech for improvements.
• Share best practices and mentor junior team members.

Skills

Performance marketing

Paid acquisition

ROAS optimization

Mobile games experience

Tools

Facebook Ads

AdMob

AppLovin

TikTok

DSPs

AppsFlyer

Adjust

Job description

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.

Plan and manage UA campaigns for multiple games and/ or apps

Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

Work closely with our Product and Creative teams to coordinate efforts and share feedback

Use our suite of internal growth tools and interface with our Tech team to continuously improve them

Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

Lead transversal projects and coach junior team members

Profile

You have experience in performance marketing and paid acquisition, in application or gaming companies

You have a successful track record with ROAS strategies on mobile games and/ or apps

You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

You’re well-versed with experimentation methodologies and processes

You have experience with influencer marketing and ASO

You’re a hacker: you’ve already tried innovative organic/ viral tactics

You speak and write English fluently

You wish to work in an environment that values candor, freedom, and responsibility

Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

Gymlib (100% borne by Voodoo)

Wellness activities in our Paris office

Flexible vacation policy

Child daycare facilities (Les Petits Chaperons rouges)