Software Engineer - Performance Marketing

Voodoo; Paris; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Remote work options

Résumé du poste

Voodoo is seeking a Software Engineer - Performance Marketing to convert games into interactive playable ads using Unity and related tools. You will optimize ads for engagement, integrate analytics, and build reusable templates for designers.

You will join a growth-focused team that values creativity, cross-functional collaboration, and experimentation across hyper-casual and casual mobile titles. Remote options are available for international candidates with Paris relocation discussions.

Qualifications

• 3+ years in a similar role.
• Proficient in playable ads creation or Unity projects.
• Experience creating playable ads in Unity (Luna) or Cocos Creator.
• Strong OO programming and web game development knowledge.
• Fluent in English, written and spoken.

Responsabilités

• Transform existing games into interactive user experiences.
• Transform existing games into playable ad experiences for campaigns.
• Optimize playable ads for user experience, scalability and adaptability.
• Integrate analytics to measure interactions and gain insights.
• Build interactive playable templates for designers to customize.
• Collaborate on cross-functional initiatives and tools.
• Develop understanding of performance drivers and learnings.
• Work in a small creative squad with diverse backgrounds.
• Cover different product scopes (hypercasual, casual, consumer apps).
• Benchmark competitors and experiment with new ideas.

Connaissances

Unity development

Playable ads

Object oriented programming

Web game development

English fluency

Luna toolkit

Outils

Cocos Creator

SDKs

Analytics tools

Description du poste

Software Engineer - Performance Marketing

Growth

Paris

Remote

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Paper.io, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split across several areas of expertise, such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires strong operational excellence and creativity in order to constantly adapt and stay ahead of the market.

The core mission of the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into an HTML interactive ad experience. Your main mission will be to produce high-performing ads by creating and uploading them to our various ad networks.

Role

We are looking for talented individuals interested in creating playable ads that let users try our games! To succeed in this role, you need extensive Unity development experience with a past of creating unique user experiences for a global audience. You will be converting existing games into playable ads and collaborating on the creation of tools for other interactive ad formats.

Transform existing games into interactive user experiences

Optimize playable ads for the best user experience, scalability, and adaptability

Integrate an analytics solution to measure interactions and gain insights to offer the best user experience

Build interactive playable templates that can be customized by graphic designers

Contribute to cross-functional initiatives (e.g. testing new tools, implementing new processes, etc.)

Develop a deep understanding of how your creations perform and why

Work within a small creative squad with amazing people from diverse backgrounds and nationalities

Have the opportunity to cover different product scopes (e.g., hypercasual, casual, consumer apps, etc.)

Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas

Profile

Fully proficient in playable ad creation or in developing Unity projects (size optimized to be used as playable)

Experience creating playable ads in Unity (Luna), Cocos Creator or any relevant platform

Adequate knowledge of object-oriented programming and web game development

Proactive problem diagnosis and creative problem-solving skills

Fluent in English, both oral and written

3+ years of experience in a similar role

Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games

Creative mindset and knowledge in game design

Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential)

Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)

Competitive salary and other benefits according to the country you reside in.

Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.