Performance Marketing Manager - Apps

Visa Hunt; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Premium healthcare (SideCare) for you+

Swile Lunch voucher

Gymlib (100% borne by Voodoo)

Wellness activities in Paris office

Flexible vacation policy

Remote days

Child daycare facilities

Résumé du poste

Voodoo in Paris is seeking a Performance Marketing Manager to own user acquisition across a portfolio of consumer apps. You will plan and manage UA campaigns, analyze performance, and boost ROAS while partnering with Product and Creative teams to align efforts.

You’ll apply experiments, leverage MMPs and UA platforms, and share best practices to keep Voodoo at the forefront of growth in mobile apps. A fast-paced, candor-driven culture awaits.

Qualifications

• Experience in performance marketing and paid acquisition in apps or gaming
• Track record with ROAS strategies on mobile games/apps
• Familiar with UA platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs)
• Knowledge of MMPs (AppsFlyer, Adjust, etc.)
• Strong experimentation methodologies and processes

Responsabilités

• Plan and manage UA campaigns for multiple apps
• Analyze campaign performance, identify signals, and improve ROAS
• Collaborate with Product and Creative teams to coordinate efforts
• Utilize internal growth tools and interface with Tech team to improve them
• Deepen UA expertise and share best practices across teams
• Lead transversal projects

Connaissances

Performance marketing

User acquisition

ROAS optimization

UA platforms

MMPs

Experimentation

Influencer marketing

ASO

English fluency

Outils

Facebook Ads

AdMob

AppLovin

TikTok

DSPs

Appsflyer

Adjust

Description du poste

About Voodoo

Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.

Role

Voodoo is looking for an Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.

• Plan and manage UA campaigns for multiple apps

• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps

• Work closely with our Product and Creative teams to coordinate efforts and share feedback

• Use our suite of internal growth tools and interface with our Tech team to continuously improve them

• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

• Lead transversal projects

Profile

• You have experience in performance marketing and paid acquisition, in application or gaming companies

• You have a successful track record with ROAS strategies on mobile games and/ or apps

• You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

• You’re well-versed with experimentation methodologies and processes

• You have experience with influencer marketing and ASO

• You’re a hacker: you’ve already tried innovative organic/ viral tactics

• You speak and write English fluently

• You wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Flexible vacation policy

• Remote days

• Child daycare facilities (Les Petits Chaperons rouges)