Performance Manager Worldwide
Emf
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Benefits offered by this job
Job summary
EMF Media is hiring a Performance Manager to drive growth across paid media campaigns. You will own end-to-end strategies across Meta, Google, TikTok and YouTube, manage budgets, and optimise for ROAS. Collaborate with Creative, CRO, and analytics teams to deliver measurable outcomes.
Based in France, this 100% remote role offers a performance-driven culture, ongoing learning, and cross-functional collaboration to scale brands with profitability.
Qualifications
- 4+ years in performance marketing with hands-on execution across paid social and search.
- Mastery of media buying on Meta, TikTok, Google and YouTube.
- Understanding of influencer marketing, email marketing, CRO and attribution logic.
- Experience with DTC or ecommerce brands in beauty/wellness is mandatory.
Responsibilities
- Own the full lifecycle of paid media campaigns from design to execution.
- Drive budget ownership and monitor performance at a strategic level.
- Define testing priorities and guide media buyers to optimise creatives, messaging, and bidding.
- Collaborate with leadership to ensure campaigns align with client goals.
- Work with CRO, UX and landing pages to maximise CVR and ROAS.
Skills
Tools
Job description
Join a talented and international team 100% remote driven by performance.
The Performance Manager is a key player in EMF Media’s growth engine, responsible for planning, executing, and optimising growth marketing strategies across all paid media channels.
You will be accountable for campaign performance, from strategic planning to deep performance analysis, working cross-functionally with Creative Strategists, Influencer Marketing Managers, Retention and CRM, clients, CRO, and data analysts to maximise ROAS, profitability, and business outcomes. This role is for someone deeply analytical, operationally rigorous, and driven by results, but also someone who takes full ownership, treats every brand as their own, and is genuinely committed to delivering excellence at every stage.
Own the full lifecycle of paid media from strategic design to tactical execution.
- Design and launch full-funnel campaigns across all social paid channels and emerging platforms.
- Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS.
- Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies.
- Collaborate with Leadership to ensure campaign structures align with client goals.
Use data as your compass to optimise campaigns daily, weekly, and monthly.
- Monitor performance KPIS to drive constant improvement.
- Conduct structured post-mortems to identify winning elements and optimisation areas.
- Make sure the data on the client and internal dashboards is correct
Collaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.).
- Translate performance insights into structured creative feedback loops, highlighting top-performing formats, hooks, and messaging for future iterations.
- Lead the development of a creative testing roadmap, focused on systematic experimentation of formats, angles, and storytelling approaches across platforms (All paid channels media).
- Monitor and integrate real‑time social trends and platform‑specific best practices to guide creative optimisation.
- Ensure all creatives support paid media performance goals while maintaining brand identity and driving measurable impact on key metrics.
Ensure efficient media spend by managing budgets with a data‑driven approach to unit economics (CAC, LTV, Contribution Margin, ROAS).
- Continuously optimise investment levels based on real‑time performance trends, including ROAS evolution, CAC: LTV ratios, and profitability thresholds.
- Implement dynamic budget reallocation frameworks to shift spend toward top‑performing campaigns, audiences, or platforms.
- Track and anticipate ad fatigue and creative decay, coordinating with the Creative team to schedule timely refreshes and maintain engagement.
- Align all budget decisions with overarching business goals, ensuring scalability without sacrificing profitability.
Extend your impact beyond the click, optimise the full conversion journey.
- Collaborate with CRO and UX teams to align ads with high‑performing landing pages.
- Lead CRO and Content & CRM Team to initiate experiments on CTAs, layouts, and checkout flows to maximise CVR.
- Leverage heatmaps, session replays, and feedback loops to uncover friction points.
- Ensure landing pages are tested methodologically and optimised with CRO teams for best practices (such as load speed, buyer psychology, etc.
Push the boundaries of what’s possible through structured experimentation.
- Pilot new platforms, ad formats, and AI‑powered bidding models.
- Develop hypotheses and test plans for emerging acquisition tactics.
- Monitor competitor strategies and global trends to inform innovation.
- Scale winning experiments into core acquisition channels.
Ensure the performance engine runs efficiently and scales predictably.
- Develop SOPS for campaign setup, optimisation, and reporting.
- Automate reporting and media management where possible to increase velocity.
- Maintain structured documentation of learnings and iteration cycles.
- Foster collaboration with internal teams for seamless execution across departments.
- 4+ years in performance marketing with hands‑on execution across paid social and search.
- Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic.
- Understanding of influencer marketing, email marketing, CRO, and creator‑driven brand economy.
- Strong analytical capabilities with a fluency in performance metrics and attribution logic.
- Experience working with DTC or e‑commerce brands in beauty/wellness is mandatory.
- Demonstrated ability to manage budgets, scale campaigns, and deliver profitability.
- Clear communicator, capable of cross‑functional collaboration and strategic thinking.
Join a High-Performance Team
Be part of a fast‑growing and impact‑driven agency, working alongside top‑tier talent focused on results.
Remote & Flexible Work
Work from anywhere in France while connecting with a collaborative, high‑energy team.
Career Growth & Learning
Access continuous opportunities to expand your expertise, take on new responsibilities, and accelerate your career trajectory.
Collaborative Culture
Be part of a team that values efficiency, transparency, and shared success, where everyone contributes to collective performance.
Competitive Compensation
Receive a salary that reflects your skills and experience, complemented by performance‑based bonuses.
Our hiring process is designed to assess both strategic depth and operational excellence, ensuring a strong mutual fit from day one.
A short form to understand your background, mindset, and creative approach.
A 30‑minute conversation focused on your career path, role expectations, and fit with our mission.
A 60‑minute deep dive with your future manager, including a live technical test to assess your creative frameworks, processes, and real‑time decision‑making.
A 4 week, part‑time collaboration with the team you may join.
The Sprint helps both sides validate real‑world collaboration before moving forward.
A final strategic discussion with the COO or CEO to ensure vision alignment and long‑term fit, after the Sprint.
If everything aligns, we’ll extend a formal offer and begin onboarding.
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