Paid Media Manager

Jobgether; France; À distance; EUR 108 000 - 161 000; Plein temps

Avantages offerts par ce poste

Fully remote work

15 vacation days

Paid US holidays

Home-office setup guidance

High-visibility role

Own acquisition & retention

Collaborative environment

Résumé du poste

Jobgether is seeking an experienced Paid Media Manager to lead full-funnel digital marketing for a luxury jewelry/e‑commerce brand. You will manage Meta and Google Ads, plus Klaviyo email/SMS, building lifecycle strategies to drive acquisition, retention, and revenue across online and in-store channels.

You will own measurement using attribution tools, optimize campaigns, and collaborate with creative, marketing, and leadership teams in a high‑trust, results‑driven environment.

Qualifications

• 8–10 years of marketing and advertising experience, incl. at least 5 years in ecommerce.
• Proven experience managing >$1M in annual Meta Ads spend and hands-on Google Ads experience.
• Demonstrated ability to manage >$100K in monthly paid media spend across channels.
• Strong full-funnel ecommerce marketing expertise: acquisition, conversion, retention, profitability.
• Hands-on Klaviyo for email and SMS campaigns, workflows, and analytics.
• Experience with attribution platforms like Triple Whale or Northbeam.
• Experience with Shopify or equivalent ecommerce platform.
• Excellent analytical and data-to-insight capability.
• Strong communication skills and ability to present results.
• Canva proficiency for marketing mockups and briefs.
• Experience in luxury/jewelry or high-consideration retail is a plus.
• Proactive, results-driven; able to manage multiple initiatives.

Responsabilités

• Lead full-funnel paid media strategy across Meta Ads and Google Ads.
• Oversee large monthly ad spend and optimize targeting, bidding, and testing.
• Analyze performance via attribution tools and translate into revenue impact.
• Own email and SMS lifecycle marketing using Klaviyo, including flows.
• Develop automated email/SMS journeys (welcome, cart abandon, post-purchase).
• Coordinate creative briefs and align creatives with campaigns.
• Unify acquisition and retention to improve LTV and profitability.
• Produce weekly/monthly performance reports with insights and recommendations.
• Identify growth opportunities and test new strategies across online and retail channels.

Connaissances

E-commerce marketing

Paid media management

Lifecycle marketing

Performance analytics

Outils

Klaviyo

Google Ads

Meta Ads

Triple Whale

Northbeam

Shopify

Canva

Description du poste

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Manager based remotely in France.

We are seeking an experienced Paid Media Manager to lead full-funnel digital marketing for a growing jewelry and e-commerce retail brand. This senior, hands-on role combines paid advertising with email and SMS marketing, giving you equal ownership of customer acquisition, conversion, and retention. You will manage substantial advertising budgets across Meta Ads and Google Ads while building lifecycle marketing strategies that drive repeat purchases and long-term customer value. Using advanced attribution tools and performance analytics, you will connect marketing investments to measurable revenue across online and physical retail channels. You will collaborate with creative, marketing, and leadership stakeholders to develop campaigns, test new approaches, and optimize customer journeys. This is an opportunity to make a direct impact on growth and profitability in a high-trust, results-driven environment.

Accountabilities

• Lead paid media strategy: Plan, launch, manage, and optimize full-funnel advertising campaigns across Meta Ads and Google Ads to drive profitable customer acquisition.

• Manage advertising budgets: Oversee significant paid media investments, including monthly ad spend exceeding $100,000, while optimizing audience targeting, bidding strategies, creative testing, prospecting, and retargeting.

• Analyze marketing performance: Use Triple Whale, Northbeam, or comparable attribution platforms to evaluate campaign effectiveness, improve tracking accuracy, and connect marketing performance with actual revenue.

• Own email and SMS marketing: Manage end-to-end lifecycle marketing through Klaviyo, including campaign calendars, audience segmentation, automated workflows, and performance optimization.

• Optimize customer journeys: Develop and refine automated email and SMS flows, including welcome sequences, abandoned-cart reminders, post-purchase communications, replenishment campaigns, and win-back initiatives.

• Coordinate creative development: Prepare creative briefs, create visual mockups using Canva, monitor competitor activity, and align advertising creatives with email and SMS campaigns.

• Connect acquisition and retention: Ensure paid media and lifecycle marketing work together to improve conversion rates, customer lifetime value, repeat purchases, and overall profitability.

• Monitor and report results: Produce weekly and monthly performance reports highlighting key metrics, revenue impact, campaign insights, and actionable recommendations for leadership.

• Drive continuous improvement: Identify growth opportunities, test new strategies, and use performance data to guide marketing investment decisions across online and in-store sales channels.

Requirements

• 8–10 years of marketing and advertising experience, including at least 5 years of hands‑on e‑commerce marketing experience.

• Proven experience managing more than $1 million in annual Meta Ads spend, alongside practical experience with Google Ads.

• Demonstrated ability to manage more than $100,000 in monthly paid media spend across customer acquisition channels.

• Strong expertise in full‑funnel e‑commerce marketing, including customer acquisition, conversion optimization, customer retention, and profitability.

• Required hands‑on experience with Klaviyo, including email and SMS campaign management, automated flows, segmentation, and performance analytics.

• Experience using Triple Whale, Northbeam, or a comparable attribution platform to assess campaign performance and reconcile marketing data with actual sales.

• Experience with Shopify or a comparable e‑commerce platform and a solid understanding of online and physical retail sales performance.

• Strong analytical skills and the ability to translate marketing data into clear insights, business recommendations, and growth strategies.

• Excellent written and verbal communication skills, including the ability to present performance results and recommendations to stakeholders.

• Practical proficiency with Canva for creating marketing mockups or supporting creative development.

• Experience in luxury, jewelry, or other high-consideration retail categories is an advantage.

• A proactive, results-oriented approach, with the ability to manage multiple marketing initiatives and take ownership of performance outcomes.

Benefits

• Competitive base compensation combined with significant performance-based pay in USD.

• 15 paid vacation days per year.

• Paid time off for all U.S. national holidays.

• Fully remote working arrangement, with the original opportunity specifying candidates based in Latin America or Europe and requiring a professional home-office setup. Eligibility for candidates based in India should be confirmed during recruitment.

• High-visibility role with direct influence over paid media investment, lifecycle marketing strategy, and business growth.

• Opportunity to own both acquisition and retention marketing rather than focusing on a single advertising channel.

• Collaborative, high-trust working environment where initiative, expertise, and measurable results are valued.