Paid Acquisition Apprentice - Alternance - - 12 months

HomeExchange; Paris; Hybrid; EUR 13,000 - 20,000; Full time

Benefits offered by this job

Lunch vouchers

Health insurance

Transport reimbursement

Breakfasts & afterworks

Hybrid work in Paris

Vacation bonuses

Job summary

HomeExchange is seeking a Master’s student for a Paid Acquisition internship in Paris. You will join the Acquisition team to grow our member base via Google Ads, YouTube, and paid social, taking ownership of creative testing and campaign launches with real budgets.

You’ll learn under guidance from the Paid Acquisition Manager, gaining hands-on experience across the full paid media stack in a fast-paced, international environment.

Qualifications

• Pursuing a Bac+4/5 in marketing, digital, growth or business.
• First experience (internship/alternance) in paid acquisition or motivation to learn.

Responsibilities

• Launch and optimise campaigns across Google Ads and YouTube in key markets.
• Analyse creative performance and feed learnings to the creative engine.
• Maintain dashboards and assist budgeting and monthly forecasts.

Skills

Fluent EN/FR

Analytical mindset

Excel/Google Sheets

Creative intuition for video

Organised and proactive

Education

Master's degree in marketing/digital/business

Tools

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Job description

Who are we ?

Welcome to the #1 home exchange community in the world

At HomeExchange, we envision a new mode of travel: through home exchanges.

Our company runs today the world’s largest home exchange community, with 310k members in 177 countries. Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality. Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.

We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence. If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us. Let's build the future of travel together!

Job description

You'll join the Acquisition team to help grow our member base across Google Ads, YouTube and paid social. You will take ownership of our creative testing, campaign launches, optimization and reporting;

HomeExchange works differently from a classic travel platform: our members both host and travel. Our goal isn't simply to drive more sign-ups. We want to attract members who will open their homes and make the most of their membership, at an efficient cost, across many different markets.

From the start, you'll work on live campaigns with real budgets. You'll learn the job alongside our Paid Acquisition Manager, with regular guidance and support throughout the year.

Your missions

1. Google Ads and Youtube

• Launch and optimise campaigns across our key markets ( Google ads & Youtube)
• Control the quality: regular keyword, ad copy, audience optimisation
• Monitor performance and flag anomalies (spend, CPA, conversion drops)
• Launch A/B tests ( landing pages, creatives )
• Keep account structure and naming clean

• Analyse video performance (view rates, brand uplifts ) and feed learnings back into our creative engine

2. Acquisition Creatives

• Keep our creative test framework running: ensure regular creative rotation and learning consolidation
• Analyse creative performance across channels with our agency (hooks, formats, messages, UGC vs. brand) and turn it into clear insights
• Build and maintain a creative learnings library

3. Reporting & analysis

• Maintain performance dashboards and weekly reporting tools in collaboration with our Data team and AI tools
• Contribute to budget pacing and monthly forecasts

What are we looking for

• You're studying for a Master's degree (Bac+4/5) in marketing, digital, growth or business
• Preferably you have a first experience (internship or alternance) in paid acquisition, ideally Google Ads and/or Meta Ads, or a strong, demonstrable motivation to learn
• You're comfortable with numbers, at ease with Excel/Google Sheets, and curious about what drives a metric
• You have a good eye for creative and know what works on TikTok, Reels and YouTube
• You are fluent in both English and French (our team and markets are international).
• You are organised, proactive, and comfortable challenging a campaign, an agency or your manager
• Bonus: Google Ads / Meta certifications, knowledge of GA4 / GTM, Looker Studio, and an interest in travel and sustainable tourism

What we offer:

• Real ownership of budgets and projects, with hands-on training across the full paid media stack
• International exposure: multi-market campaigns, an agency relationship, and cross-team projects with Brand, Data and Product
• Lunch vouchers
• Alan health insurance (75% covered)
• 50% transport reimbursement
• Breakfasts, afterworks and a friendly, committed team
• Hybrid work, with offices in central Paris (10e)
• A friendly and close-knit team!
• Vacation bonuses

Our Commitment to Inclusion

HomeExchange and its team stand firmly against all forms of discrimination. We are committed to promoting Diversity and Inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career.