Omnichannel Marketing Principal - HS&P, EMEA

myGwork - LGBTQ+ Business Community; Voisins-le-Bretonneux; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A global medical technology company seeks an Omnichannel Marketing Principal to lead content strategy and customer engagement across channels. The role demands over 5 years of experience in Integrated Marketing Communications, preferably within MedTech. Excellent communication and analytical skills are essential. The position is hybrid, requiring 3 days per week in the office located in Voisins-le-Bretonneux, France. Join us to make a meaningful difference in healthcare and patient lives.

Qualifications

• 5+ years of experience in Integrated Marketing Communications (B2B or B2C).
• Professional experience in MedTech is preferred.
• Fluent English is required; additional European languages are a plus.

Responsabilités

• Support the Group Marketing Manager in defining the content strategy.
• Develop social media strategy to increase awareness & customer engagement.
• Leverage customer data to optimize omnichannel strategies.

Connaissances

Content management & SEO

Communication & Storytelling

Execution Excellence

Influence & Cross-Functional Collaboration

Data & Insights

Formation

Bachelor's degree in Communications, Marketing, Business or relevant fields

Description du poste

Omnichannel Marketing Principal - HS&P, EMEA

This job is with Boston Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Additional Locations: Italy-Milan; France-Voisins le Bretonneux; Netherlands-Kerkrade; Spain-Madrid; United Kingdom-Hemel Hempstead

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

About the role: The Omnichannel Marketing Principal EMEA HS&P will report to Group Marketing Manager EMEA Downstream HS&P.

The role partners with HS&P Downstream Product managers, GPO Lead, Divisional Omnichannel teams and Corporate Marketing and Communications to lead HS&P Omnichannel and Content Strategy, defining customer journeys and content mix for upcoming omnichannel campaigns. This position can be based in one of the main BSC European office hubs (Kerkrade, Düsseldorf, Madrid, Milan, Hemel Hempstead, Voisins Le Bretonneux). It is hybrid (requires presence in the office 3 days per week) and may require up to 15% travel.

Responsibilities

Omnichannel & Content Strategy definition

• Support the Group Marketing Manager Downstream HS&P in the definition of the content strategy and communication yearly plan and budget
• Lead the design of customer personas and integrated customer journeys across channels
• Partner with Downstream Product Managers and GPO Lead to orchestrate planning, design and execution of content strategy and omnichannel campaigns
• Develop social media strategy to increase awareness & customer engagement

Omnichannel & Content Strategy execution

• Collaborate with Downstream Product Managers and GPO Lead to drive content development and execution of omnichannel campaigns
• Collaborate side by side with EMEA Digital Marketing COE to coordinate execution of digital campaigns
• Lead the selection and management of external agencies for omnichannel initiatives: develop creative briefs, manage content creation & copywriting and content approval
• Coordinate maintenance of existing HS&P portfolio of content and create new content where there are gaps and opportunities
• Manage creative and designs, in line with Boston Scientific's brand standards, and act as brand ambassador

Change management & best practice sharing

• Drive change management within HS&P to integrate omnichannel and content strategy within our marketing organization
• Apply operating models, processes, tools and technologies along with the content lifecycle
• Collaborate with Corporate Marketing Team to ensure alignment and best practice sharing at EMEA level

Performance Tracking & Communication

• Leverage customer data & insight across sales & marketing, from digital & F2F touchpoints to close the loop and optimize omnichannel strategy
• Monitor KPIs, perform content analysis and recommend optimizing and ensuring the effectiveness of multichannel strategies and marketing content
• Collaborate on budget management

Experience & Background

What We Are Looking for in You

• 5+ years of experience in Integrated Marketing Communications (B2B or B2C), including deploying content strategy and plans into high quality marketing content
• Professional experience in MedTech is preferred; exposure to downstream or commercial product management is a strong advantage
• Bachelor's degree in Communications, Marketing, Business or other relevant fields
• Fluent English is required; additional European languages are a plus

Skills & Competencies

• Content management & SEO - Knowledge about SEO and content production for various digital, social media and other channels is an advantage
• Communication & Storytelling - Able to translate data and value propositions into compelling narratives for internal and external audiences
• Execution Excellence - Proven ability to drive initiatives from strategy to implementation in complex, matrixed environments
• Influence & Cross-Functional Collaboration - Skilled in working with stakeholders across divisions, countries, and functions
• Courage & Ownership - Comfortable challenging assumptions, taking decisions, and driving accountability
• Data & Insights - Strong analytical capabilities, including forecasting, performance tracking, and customer insights synthesis

Core Behaviors

• I deliver what matters - Focus on high-impact priorities and outcomes
• Global collaboration - Work seamlessly across teams and geographies

Requisition ID: 620298

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. If you're a natural problem‑solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you.