European Brand Manager - Downstream Marketing

Stryker; Paris; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading medical technology company is seeking an experienced European Brand Manager to drive growth for their SPINE portfolio. You will define brand strategies, manage marketing assets, and collaborate with internal teams to enhance brand perception. The ideal candidate will have over 5 years of experience in marketing or product management and fluency in English. A bachelor's degree is required; an MBA is preferred. This role is full-time and offers competitive compensation.

Qualifications

• 5+ years of work experience required.
• 3 years experience in Product Management or Marketing.
• Fluent in local language and English.

Responsibilities

• Serve as the pan-European brand expert for the SPINE portfolio.
• Define annual and long-term brand strategies.
• Manage branding, messaging, and pricing of assigned brands.

Skills

Interpersonal communication skills

Analytical skills

Problem-solving skills

Project management

Persuasiveness

Adaptability

Education

Bachelor’s degree

MBA

Job description

European Brand Manager - Downstream Marketing

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Who we want

• Hard‑working winners. Confident, competitive and results‑oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast‑paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross‑functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Serve as the pan‑European brand expert, setting strategic direction and driving growth for our SPINE portfolio.
• Define annual and long‑term brand strategies aligned with global objectives to achieve growth, profit, and market share targets.
• Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation.
• Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception.
• Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs).
• Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap.
• Support country leadership in demand forecasting and work with supply‑chain partners.
• Manage the regional product life cycle, including launches (phase‑in) and phase‑outs (PLCM).
• Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals.
• Create pan‑European, scalable customer engagement events such as facility tours, congresses, hands‑on opportunities, and medical education programs.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.

Minimum Qualifications

• Bachelor’s degree required
• 5+ years of work experience required
• 3 years experience in Product Management or Marketing
• Spine experience ideally or else orthopedics/neurosurgery experience
• Fluent in local language and English

Preferred Qualifications

• MBA preferred
• 8+ years medical device or marketing experience preferred

Your profile

• Excellent presentation and interpersonal communication skills
• Strong analytical and problem‑solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex inter‑divisional procedures and policies
• Strong ability to adapt and navigate change with ease

Please send your CV in English

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

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Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, and Medical Equipment Manufacturing