Measurement Partner: Growth Markets & Analytics Leader

TikTok; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

TikTok in Paris is seeking a Measurement Partner to advance our measurement agenda for a key growth market. You will work with leading advertisers and agencies to design end-to-end measurement plans, interpret results, and shape learning agendas across branding and performance use cases.

The role blends client consulting, analytical problem-solving, and cross-functional leadership. You will translate data into actionable narratives for senior stakeholders and drive business growth.

Qualifications

• Significant experience in digital advertising, marketing analytics, media measurement, market research, or related field.
• Strong understanding of advertising measurement methodologies for brand and performance use cases, including 1st- and 3rd-party approaches.
• Proven ability to translate data and insights into strategic recommendations that influence client investments and business outcomes.
• Experience managing external stakeholders, including advertisers, agencies, and research partners.
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and storytelling skills, with ability to simplify complex technical concepts for non-technical audiences.

Responsabilités

• Drive adoption and growth of TikTok’s core measurement solutions and methodologies across your designated market.
• Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
• Design and implement end-to-end measurement plans using 1st- and 3rd-party solutions across branding and performance use cases.
• Advise advertisers on using measurement to improve media effectiveness, campaign performance, and budget allocation decisions.
• Lead advanced analytical projects and custom studies that provide clear proof points on TikTok’s effectiveness.
• Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
• Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
• Partner with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver high-impact support.
• Build and scale programs, frameworks, and best practices that address recurring advertiser measurement needs.
• Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy.
• Represent the market perspective to regional and global stakeholders, shaping measurement narratives and roadmaps.
• Contribute to regional thought leadership through case studies, market insights, and scalable measurement points.

Description du poste

TikTok in Paris is seeking a Measurement Partner to advance our measurement agenda for a key growth market. You will work with leading advertisers and agencies to design end-to-end measurement plans, interpret results, and shape learning agendas across branding and performance use cases.

The role blends client consulting, analytical problem-solving, and cross-functional leadership. You will translate data into actionable narratives for senior stakeholders and drive business growth.