Marketing Officer

Jobtailor; Troyes; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

Graduate School of Tourism and Design is seeking a dynamic communications lead to shape and promote its institutional messaging and digital presence. You will oversee external and internal communications strategies, and coordinate media plans in France and internationally, while guiding website redesign and development projects.

You will manage content production, SEO/SEA, social media, video content, and events marketing, working with service providers and management teams to monitor

Qualifications

• Bachelor's or Master's degree in Communications or Marketing Strategy.
• Significant experience in a similar role.
• Excellent command of web-specific tools: CMS platforms, social media, Google Analytics, and Google Ads.
• Excellent understanding of the web landscape, including digital marketing and social media.
• Proficiency in video-editing and desktop publishing software (Photoshop, Illustrator, InDesign, Lightroom, etc.).
• Native-level French and strong writing skills; intermediate English.
• Project management skills, including preparing specifications, project tracking, and managing relationships with service providers.
• Knowledge of the competitive landscape of business schools would be a significant advantage.
• Team-oriented, creative, proactive, versatile and autonomous.
• Able to meet deadlines and respond quickly; thorough, detail-oriented, and highly conscientious.
• Excellent time-management skills; research and technology-monitoring skills.

Responsabilités

• Promote the Graduate School of Tourism and Design to the general public.
• Define institutional communications strategy and execute external and internal plans.
• Lead website redesign and development projects and coordinate external service providers.
• Produce regular activity reports and monitor performance.
• Develop and manage the digital presence: websites, social media, SEO, and SEA.
• Write, edit, and manage web and offline content, including digital and multimedia content.
• Produce photo and video content, including filming and post-production editing.
• Support the organization of marketing and recruitment events, including direct marketing campaigns, trade shows, forums, and open days.
• Conduct ongoing technology monitoring and track digital trends.
• Provide technical support to management teams for their communications initiatives.

Connaissances

Digital Marketing Strategy

Website Management

Video Editing Software

Project Management Skills

Native-Level French

Formation

Bachelor's or Master's degree in Communications or Marketing Strategy

Outils

Content Management Systems

Google Analytics

Google Ads

Video Production

Desktop Publishing Software

Photoshop

Illustrator

InDesign

Lightroom

Description du poste

• Contribute to promoting the Graduate School of Tourism and the Graduate School of Design to the general public


• Participate in defining the school's institutional communications strategy


• Participate in defining external and internal communications strategies and implement media and non-media plans in France and internationally


• Lead website redesign and development projects


• Coordinate external service providers


• Produce regular activity reports and monitor performance


• Develop and manage the digital presence: websites, social media, SEO, and SEA


• Write, edit, and manage web and offline content, including digital and multimedia content


• Produce photo and video content, including filming and post-production editing


• Support the organization of marketing and recruitment events, including direct marketing campaigns, trade shows, forums, and open days


• Conduct ongoing technology monitoring and track digital trends


• Provide technical support to management teams for their communications initiatives

Requirements

• Bachelor's or Master's degree (4-5 years of higher education) in Communications or Marketing Strategy


• Significant experience in a similar role


• Excellent command of web-specific tools: CMS platforms, social media, Google Analytics, and Google Ads


• Excellent understanding of the web landscape, including digital marketing and social media


• Proficiency in video-editing and desktop publishing software (Photoshop, Illustrator, InDesign, Lightroom, etc.)


• Native-level French and strong writing skills


• Intermediate level of English


• Project management skills, including preparing specifications, project tracking, and managing relationships with service providers


• Knowledge of the competitive landscape of business schools would be a significant advantage


• Team-oriented


• Creative


• Proactive and able to make recommendations and take initiative


• Versatile and autonomous


• Able to meet deadlines and respond quickly


• Thorough, detail-oriented, and highly conscientious


• Excellent time-management skills


• Research and technology-monitoring skills

Core Competencies

Demonstrates expertise in digital marketing strategies, including website management, social media engagement, and content production. Proficient in project management and communication strategies to enhance the visibility of educational institutions.

Highest-signal resume keywords

• Digital Marketing Strategy


• Website Management


• Video Editing Software


• Project Management Skills


• Native-Level French

Hard Skills

• Content Management Systems


• Digital Content Production


• Search Engine Optimization


• Search Engine Advertising


• Google Analytics


• Google Ads


• Video Production


• Desktop Publishing Software


• Social Media Management


• Performance Monitoring

Soft Skills

• Team-Oriented


• Creative


• Proactive


• Detail-Oriented


• Time Management

Industry Keywords

• Communications Strategy


• Marketing Strategy


• Higher Education


• Business Schools


• Digital Trends

Tools & Technologies

• Photoshop


• Illustrator


• InDesign


• Lightroom


• CMS Platforms