Senior Demande Generation Manager

Scality; Paris; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Wellness programs

Training & development

Global exposure

Job summary

Scality in Paris is seeking an experienced Demand Generation Campaign Manager to own global campaign programs. You will plan, launch, and optimize campaigns that generate qualified leads and opportunities across enterprise and mid-market segments worldwide.

You will work with the Head of Growth, regional marketing teams, sales, SDR, and partners to craft messaging, assets, and events, driving efficient lead flow and measurable pipeline across regions.

Qualifications

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end.
• International experience: run campaigns across several regions, including the US.
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets.
• Track record of campaigns that produced measurable pipeline with numbers to back it.
• Hands-on experience with paid social and paid search, and with webinar and event campaigns.
• Strong command of HubSpot and Salesforce and of campaign analytics.
• Ability to shape a plan from a pipeline target while staying hands on in execution.

Responsibilities

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaigns across paid social, paid search, email, webinars, content syndication, and account-based marketing.
• Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting.
• Run campaigns for webinars, trade shows, field events, and partner programs, from promotion before the event to lead follow up after.
• Run the thought leadership and customer webinar program, from topic and speakers to registration, delivery, and follow up.
• Work with the Head of Growth on paid media strategy, spend allocation, and experimentation across LinkedIn, Google, and new channels.
• Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure, naming, and attribution in Salesforce.
• Own weekly and monthly lead generation reporting to marketing and executive leadership: leads and opportunities against goal, conversion by stage, cost per lead and per opportunity, and spend by channel and region.
• Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration.
• Manage campaign budgets and agencies, and prioritize spend against pipeline impact.
• Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost.

Skills

Lead generation

Demand generation

Digital marketing

International campaigns

B2B enterprise software

Paid media (LinkedIn/Google)

Campaign analytics

Copywriting

Tools

HubSpot

Salesforce

Job description

About the companythe company builds data infrastructure software for enterprise AI, cyber resilience, and sovereign control at multi-petabyte to exabyte scale. Its AI Data Infrastructure platform reduces operational burden through AI-poweredautonomous operations while aligning the right storage media, performance, and protection to each workloadthrough human-approved lifecycle policies.Built on CORE5 cyber resilience and open-code principles, the company software delivers extreme performance, operational simplicity, and sustainable economics.The world's most demanding enterprises and government organizations depend on the company to power AI initiatives, defend critical data, and build infrastructure that lasts for decades. Recognized as a leader by Gartner, the company is where AI remembers, learns, and thinks. Follow us on LinkedIn. Visit www.the company.com and ourblog.About the rolethe company is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific.This is a hands‑on role for a marketer who thinks strategically. You take a pipeline target, decide how toreach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunitiesgenerated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the workis digital. You also run the campaigns around our webinars, trade shows, and partner programs, frompromotion to lead follow up.The main challenge is generating demand in a market that is changing fast. Buyers increasingly gettheirinformation from AI tools rather than the channels marketers have relied on, and gated content and volumedownloads are losing their effect. This role needs the creativity to build demand where the old playbooks nolonger work.

You own the campaign function in an international marketing team. You work closely with the Head ofGrowth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with theAMER field marketing manager and the EMEA regional marketing team on campaigns for their events andpartner programs, and with product marketing on messaging and assets. You also work with sales, SDR,and partner teams in every region.

What you will be doing

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaignsacross paid social, paid search, email, webinars, content syndication, and account-based marketing
• Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting
• Run campaigns for webinars, trade shows, field events, and partner programs, from promotion beforethe event to lead follow up after
• Run the thought leadership and customer webinar program, from topic and speakers to registration,delivery, and follow up
• Work with the Head of Growth on paid media strategy, spend allocation, and experimentation acrossLinkedIn, Google, and new channels
• Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure,naming, and attribution in Salesforce
• Own weekly and monthly lead generation reporting to marketing and executive leadership: leads andopportunities against goal, conversion by stage, cost per lead and per opportunity, and spend bychannel and region
• Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration
• Manage campaign budgets and agencies, and prioritize spend against pipeline impact
• Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost

What you bring to the table

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end
• International experience: you have run campaigns across several regions, ideally including the US, and understand how buyers and channels differ by market
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets
• A track record of campaigns that produced measurable pipeline, with the numbers to back it up
• Hands‑on experience with paid social and paid search, and with webinar and event campaigns
• Strong command of HubSpot and Salesforce and of campaign analytics
• The ability to shape a plan from a pipeline target while staying hands on in execution
• The creativity to generate demand where buyers rely on AI over traditional channels and gated content no longer carries the funnel
• Native or near‑native English, written and spoken. You write campaign copy for US and international audiences
• Comfort working with colleagues across time zones, with regular overlap with the US team in theafternoon

Life at the company

• We offer careers with an opportunity to bridge international borders, an intensely fun environment withsmart people.
• We encourage promotion and elevation through training and development programs.
• We care for our employees through company supported programs such as sports and wellness programs, social responsibility programs, and generous benefits packages.
• We support team building and get together events across all of our locations around the world.
• Life at the company is exhilarating. Our internal motto is: work hard, play hard, eat well and amaze the customer!