Marketing Manager

Nikki Beach Hospitality Group; Cannes; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Shared tips

Annual bonus

Job summary

Nikki Beach Hospitality Group is seeking a Marketing Manager for Lucia Cannes to lead local marketing strategy and execution. You will shape the Lucia brand in the Cannes market, blending storytelling with campaigns, digital activity, and partnerships while working with the global marketing team.

You will align initiatives with Lucia’s identity, engage with the international clientele, and collaborate with restaurant operations to integrate marketing across the guest journey.

Qualifications

• Previous marketing experience within hospitality, luxury or lifestyle sectors.
• Strong understanding of Cannes/French Riviera market.
• Experience developing integrated marketing campaigns and activations.
• Strong digital and social media understanding; translate strategy into local content.
• Experience coordinating events, partnerships, or experiential marketing.

Responsibilities

• Develop and execute annual and seasonal marketing plan.
• Ensure consistent visual identity and brand voice across local touchpoints.
• Plan and execute campaigns, activations and events.
• Collaborate with digital teams to drive awareness, engagement and reservations.
• Build partnerships with luxury, fashion, art and lifestyle brands.
• Support entertainment programming and influencer initiatives.
• Report on campaign performance and optimize activities.

Skills

Marketing experience

Digital & social media

Campaign management

Brand storytelling

Project management

Communication & stakeholder management

Bilingual French/English

Tools

Content creation tools

Analytics & reporting tools

Job description

Join the Nikki Beach Hospitality Group!

Position: Marketing Manager

Location: Lucia Cannes - Cannes, France

Contract: Full-time

Position Overview

We are looking for a Marketing Manager to lead the local marketing strategy and execution for Lucia Cannes, a Riviera-inspired restaurant and lifestyle concept within Nikki Beach Hospitality Group.

The Marketing Manager will be responsible for bringing the Lucia brand to life in the Cannes market, combining strong brand storytelling with creative campaigns, digital marketing, entertainment, partnerships and local activations.

Working closely with the restaurant's operational team and Nikki Beach Hospitality Group's global marketing team, this role will ensure that all marketing initiatives remain aligned with Lucia's identity while responding to the unique characteristics of the Cannes market and its international clientele.

The ideal candidate combines creativity with strong execution skills and has a genuine understanding of luxury hospitality, restaurants, lifestyle and the French Riviera.

Key Responsibilities

• Develop and execute the annual and seasonal marketing plan for Lucia Cannes in alignment with the global Lucia brand strategy.
• Ensure consistent implementation of Lucia's visual identity, tone of voice, storytelling and brand standards across all local touchpoints.
• Plan and execute seasonal campaigns, restaurant activations, cultural moments and special events.
• Work closely with the digital and social media teams to develop relevant content and campaigns that drive awareness, engagement and reservations.
• Identify local content opportunities and coordinate photo and video production when required.
• Develop partnerships and collaborations with relevant luxury, fashion, music, art and lifestyle brands.
• Support the integration and promotion of entertainment programming, including DJs, artists and special experiences.
• Build relationships with local partners, businesses, communities and key stakeholders in Cannes and the wider French Riviera.
• Develop community-focused initiatives and creative activations that strengthen Lucia's presence within the local market.
• Collaborate closely with restaurant operations to ensure marketing is integrated throughout the guest journey.
• Support PR initiatives, influencer engagement and media opportunities in coordination with the wider marketing and communications teams.
• Monitor campaign performance, digital engagement and reservation conversion, using insights to continuously optimize activity.
• Manage the local marketing calendar and budget, ensuring effective allocation of resources and cost-conscious execution.
• Provide regular reporting on marketing activities, results and upcoming initiatives.
• Act as a brand ambassador for Lucia and Nikki Beach Hospitality Group, ensuring a premium and consistent representation of the concept.

Who you are

• Previous marketing experience within hospitality, restaurants, luxury, lifestyle or a related industry.
• Strong understanding of the Cannes/French Riviera hospitality and lifestyle market.
• Experience developing and executing integrated marketing campaigns and activations.
• Strong digital and social media understanding, with an ability to translate brand strategy into engaging local content.
• Experience coordinating events, partnerships, entertainment or experiential marketing.
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Commercial mindset with an understanding of how marketing can drive restaurant awareness, traffic and reservations.
• Strong creative judgment and attention to brand consistency.
• Excellent communication and stakeholder-management skills.
• Fluent French and English required.

Why Work With Us

• Be part of an international luxury hospitality group with a strong global presence.
• Grow your career through development opportunities and international exposure.
• Benefit from Shared Tips and eligibility for an annual performance bonus (upon completion of objectives).

Why Join Nikki Beach

Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world's best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, a restaurant and beach concept introduced in 2024 and Maison Mer, a restaurant concept launched in 2025.

For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world's most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.

Compensation: Competitive salary