Marketing Generalist

Rex.zone; France; Remote; EUR 40,000 - 60,000; Full time

Job summary

Rex.zone is hiring a full-time remote Marketing Generalist based in Paris to drive cross-channel marketing strategy, manage digital campaigns, and accelerate brand awareness growth across Europe.

In this mid-senior role you will lead content strategy, social media management, and campaign analytics, collaborating with product and sales to ensure consistent messaging and identify new growth channels through market research.

Qualifications

• Strong background in B2B tech marketing.
• Proven experience in digital marketing, SEO optimization, and cross-functional project management.
• Proficiency in CRM software, data analytics platforms, and CMS.

Responsibilities

• Manage end-to-end marketing pipelines.
• Develop content strategy & manage social media.
• Lead campaigns analytics and ROI tracking.
• Collaborate with product and sales teams for consistent messaging.
• Identify new growth channels via market research.
• Utilize marketing automation tools to scale lead generation across Europe.

Skills

Digital marketing

SEO optimization

Cross-functional PM

CRM software

Data analytics

Content management

Tools

CRM software

Data analytics platforms

CMS

Job description

Explore full-time remote Marketing Generalist jobs in Paris for 2026. Join Rex.zone to drive cross-channel marketing strategy, manage digital marketing campaigns, and accelerate brand awareness growth.

Core Responsibilities and Workflows

In this mid-senior role, you will manage end-to-end marketing pipelines. Your day-to-day involves content strategy development, social media management, and campaign analytics. You will collaborate with product and sales teams to ensure brand messaging consistency, conduct market research to identify new growth channels, and utilize marketing automation tools to scale lead generation efforts across the European market.

Qualifications And Skills

Ideal candidates possess a strong background in B2B tech marketing. You must have proven experience in digital marketing, SEO optimization, and cross-functional project management. Proficiency in CRM software, data analytics platforms, and content management systems is required. We value creative problem solvers who can adapt to fast-paced environments and drive measurable ROI through innovative marketing initiatives.