Marketing Generalist

Rex.zone; France; Remote; EUR 45,000 - 65,000; Full time

Job summary

Rex.zone is seeking a remote Marketing Generalist in France to drive end-to-end campaigns and digital strategy. You will develop integrated marketing initiatives, oversee content strategy, and use analytics to improve performance.

The role involves market research, managing freelance content creators, and ensuring brand messaging across digital touchpoints. Ideal candidates have a strong background in digital marketing, SEO, and multi-channel campaigns, with experience in remote tech startups or

Qualifications

• 5+ years in digital marketing or similar role.
• Experience with SEO optimization and content lifecycle management.
• Proven track record in multi-channel marketing campaigns.
• Experience in remote tech startups or B2B SaaS environments preferred.

Responsibilities

• End-to-end campaign management and digital strategy execution.
• Develop integrated marketing initiatives and oversee content strategy compliance.
• Utilize data analytics to improve marketing performance.
• Conduct market research and manage freelance content creators.
• Align brand messaging across digital touchpoints and channels.
• Collaborate with product and sales to ensure go-to-market alignment.

Skills

Digital marketing

Campaign management

SEO

Content lifecycle

Marketing analytics

B2B SaaS

Job description

Explore remote Marketing Generalist Jobs in France for 2026 at Rex.zone. Drive integrated marketing campaigns, digital strategy, and brand growth as a full-time mid-senior marketing professional.

Core Responsibilities and Workflows

In this comprehensive marketing role, your daily workflows will encompass end-to-end campaign management and digital strategy execution. You will develop integrated marketing initiatives, oversee content strategy compliance, and utilize data analytics for marketing performance improvement. Key duties include conducting market research, managing freelance content creators, and aligning brand messaging across all digital touchpoints. You will also collaborate with product and sales teams to ensure unified go-to-market strategies.

Required Skills And Qualifications

Ideal candidates for this senior marketing position possess a robust background in digital marketing and integrated campaign execution. You must demonstrate expertise in SEO optimization, content lifecycle management, and marketing analytics tools. A proven track record of driving brand growth and managing multi-channel marketing pipelines is essential. Experience working in remote tech startups or B2B SaaS environments is highly preferred.