Marketing Efficiency Manager (W/M/X)

Bel Group; Suresnes; Hybride; EUR 75 000 - 105 000; Plein temps

Avantages offerts par ce poste

Salary over 13 months

Annual performance bonus

Profit-sharing

Company restaurant

RTT leave days

Health insurance

CSE benefits

Résumé du poste

Bel Group in Île-de-France (Suresnes) seeks a Marketing Effectiveness Manager to design, deploy and scale Marketing ROI (MROI) capabilities across brands and markets. You will anchor MMM insights into practical media allocation decisions and integrate them into planning and investment processes.

Your role leads the deployment of MMM across priority brands, translating analytics into actionable recommendations and driving value through cross-functional collaboration with Marketing, Finance and

Qualifications

• 8 years of experience in media, marketing effectiveness, analytics, insights, consulting or related fields, preferably in FMCG
• Experience working with media agencies, measurement providers or MMM partners
• Experience managing cross-functional projects across multiple stakeholders
• International and cross-functional experience preferred

Responsabilités

• Design and deploy the MROI steering model- Define the target steering model, routines and media guidelines, and integrate MROI principles into marketing planning and budget allocation, in collaboration with Marketing AI Program Manager
• Lead MMM deployment- Drive MMM deployment across priority brands and markets from scoping to activation, coordinating data and managing provider relationships
• Translate insights into action- Own and challenge MMM outputs, translate them into media allocation recommendations, and run simulations to support planning decisions, in collaboration with dedicated local Marketing teams
• Drive performance and value capture- Track MROI impact and media performance over time, and contribute to value capture reporting and performance reviews, in collaboration with Finance & Value Creation teams
• Build capabilities and ways of working- Build internal understanding of MMM, train teams to activate outputs, and promote best practices in media effectiveness and measurement

Connaissances

Media planning

Media buying

MMM methodologies

Data analytics

Econometrics literacy

Project management

Stakeholder management

Communication skills

Description du poste

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

LOCATION & START DATE

• Permanent contract (CDI), available as soon as possible

Reporting andmanagement

This position reports to the Media Lead and will work transversally with all functions involved in the MMM program and external partner.

MAIN MISSIONS

Bel is strengthening its Marketing effectiveness capabilitiesby developinga Marketing ROI (MROI) steering model supported by Marketing Mix Modelling (MMM) across brands and markets.

TheMarketingEfficiency Managerwill play a central role in designing, deploying and scaling media effectiveness capabilities across the organization. The role will ensure that MMM insights are translated into practical media allocation decisions and embedded into recurring planning and investment processes.

Your main responsibilities will be to:

Design and deploy the MROI steering model- Define the target steering model, routines and media guidelines, and integrate MROI principles into marketing planning and budget allocation, in collaboration withMarketing AI Program Manager

Lead MMM deployment- Drive MMM deployment across priority brands and markets from scoping to activation, coordinating data and managing provider relationships

Translate insights into action- Own and challenge MMM outputs, translate them into media allocation recommendations, and run simulations to support planning decisions, in collaboration with dedicated local Marketing teams

Drive performance and value capture- Track MROI impact and media performance over time, and contribute to value capture reporting and performance reviews, in collaboration with Finance & Value Creation teams

Build capabilities and ways of working- Build internal understanding of MMM, train teams to activate outputs, and promote best practices in media effectiveness and measurement

YOUR STRENGTHS: What if it were you?

Education & Experience:

8years of experience in media, marketing effectiveness, analytics, insights, consulting or related fields, preferably in FMCG

Experience working with media agencies, measurement providers or MMM partners

Experience managing cross-functional projects across multiple stakeholders

International and cross-functional experience preferred

Technical Skills:

Strong understanding of media planning, media buying and marketing performance measurement

Knowledge of MMM methodologies and media effectiveness frameworks.

Data, analytics and econometrics literacy

Strong project and program management skills

Ability to translate analytical outputs into actionable business recommendations

Soft Skills:

Accountable, autonomous and proactive

Strong business acumen and value-delivery mindset

Excellent stakeholder management and influencing skills, with the ability to align senior leaders across functions, brands and markets

Strong communication and storytelling capabilities, able to translate complex topics into clear and actionable recommendations

Strong analytical problem-solving skills

Collaborative team player, comfortable working across global and local organizations

High ownership mindset, resilience and ability to drive change in a fast-evolving environment

Curious learner with a strong appetite for data, analytics and new ways of working.

Flexible, agile and solution-oriented

OUR BENEFITS

Fixed annual salary paid over 13 months

Annual performance bonus

Profit-sharing and incentive schemes (Employee Savings Plan - PEE)

Company restaurant

Additional paid leave days (RTT)

Health insurance and provident coverage

Access to a wide range of benefits through the Social and Economic Committee (CSE)