Senior Brand Manager Kiri GMS (H/F)

Bel; Suresnes; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fixed salary 13 months

Annual bonus

Profit-sharing (PEE)

Company restaurant

RTT (paid leave)

Health insurance

Disability coverage

CSE benefits

Hybrid remote work

Job summary

Bel Group seeks a senior brand professional to drive KIRI’s 5-year plan, lead innovation and renovation projects, and partner with markets, R&D and factories. You’ll manage a junior brand manager and coordinate with local teams to hit growth targets.

You will report to the Global Head of Kiri innovation and ensure delivery with a consumer-first mindset, balancing P&L outcomes and budget allocations.

Qualifications

• Minimum business or marketing bachelor's degree required.
• 7+ years of experience in CPG marketing or brand management.
• At least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience.

Responsibilities

• Market dynamics: understand consumer needs and market challenges in key countries.
• Portfolio & brand strategy: contribute to brand plans and define the innovation pipeline with local markets.
• Positive inno-reno: lead cross-functional innovation projects and secure commitments from countries.
• Team management: lead a junior brand manager and an intern; provide feedback and develop skills.

Skills

Leadership

Cross-functional collaboration

Project management

Strategic thinking

Team management

Communication

Education

Bachelor's degree in business or marketing

Job description

Specific Skills Or Qualifications

Leadership skills

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

About Kiri®

KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults. Yet depending on the geographies, its consumers, usages and product portfolio vary significantly!

MISSION

Within theKIRI Global Brand Team, you will contribute to define KIRI’s 5-year business plan, building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East. You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers. You will contribute to reaching 6.5% Bel innovation rate. You will report to the Global Head of Kiri innovation and manage a junior brand manager.

Detailed Responsibilities

Market dynamics

• Understand consumer and customers needs and category in key markets
• Understand business challenges & opportunities of the Key countries you will work with
• Benchmark products against key competitors and inspiring brands
• Recommend new business opportunities based on strong insights

Portfolio & brand strategy

• Contribute to the brand strategic plan in collaboration with the major local markets
• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee
• Define the innovation pipeline for the brand in collaboration with our local markets
• Collaborate with industrial teams to ensure feasibility

Positive inno-reno

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams
• Get key countries full commitment to ensure project execution
• Validate stage gates, resource allocations and project shifts in Brand Development committees.
• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes
• Manage innovation budget (consulting, design agencies, research agencies) for your scope

Team management

• Manage 1 junior brand manager and one shared intern
• Assign projects and missions to upskill the team
• Provide regular feedbacks on performance and identify room for improvement
• Build robust Individual Development Plan with trainings along the year

  PROFILE

  • Minimum business or marketing bachelor’s Degree required
  • mini 7 years of experience in CPG marketing or brand management
  • at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience

  Specific Skills Or Qualifications

  Leadership skills

  • Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience
  • Positive and solution-oriented
  • Strong project management skills: engage, collaborate, challenge
  • Ability to manage complexity (number of projects and/or countries)
  • solidarity & team spirit

  Business & marketing skills

  • Knowledge of product value drivers (nutrition, CSR, …)
  • Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
  • Consumer and brand centricity

  Language skills

  • You are fluent in English and French

  What We Offer

  • Fixed salary paid over 13 months
  • Annual performance bonus
  • Profit-sharing and employee savings plan (PEE)
  • Company restaurant
  • RTT (additional paid leave days)
  • Health insurance and disability coverage
  • Access to a wide range of Social and Economic Committee (CSE) benefits
  • Hybrid working policy (remote work available)