Marketing Data Analyst

Salt; Paris; On-site; EUR 60,000 - 90,000; Full time

Job summary

Salt in Paris, a growing digital consultancy, seeks a Marketing Analyst to become the go-to expert across its media and subscription clients. This founding data-role will directly influence decisions that drive revenue.

You’ll work with decision-makers to turn data into action. You’ll analyse audience, retention and subscription metrics, build dashboards for acquisition, engagement and lifetime value, and connect behavioural data to explain conversion and churn.

Qualifications

• 5+ years in data or marketing analytics.
• Advanced SQL used daily, including window functions and cohort analysis.
• Strong skills in Looker, Power BI, Tableau or similar.
• Hands-on web analytics and tracking experience, including GA4 and tag management.
• Media or subscription experience is a real advantage.
• Working knowledge of GDPR.

Responsibilities

• Analyse audience, subscription and retention data to uncover growth opportunities.
• Build dashboards tracking acquisition, engagement and lifetime value.
• Connect behavioural and customer data to understand what drives conversion and churn.
• Turn cohorts, churn and LTV into clear insight, with one message per chart.
• Present recommendations to senior stakeholders and see them through to action.
• Agree shared KPI definitions so everyone works from one version of the truth.
• Support clients on data quality and data structuring projects.
• Coach internal and client teams on reading and using their numbers.

Skills

Advanced SQL

Data visualization

Web analytics

Cohort analysis

Data storytelling

Tools

Looker

Power BI

Tableau

Job description

A growing digital consultancy is building out its data capability and wants a Marketing Analyst to become a go-to expert across its media and subscription clients. This is a founding role in the team. You’ll work directly with decision-makers and turn data into decisions that drive revenue.

What You’ll Do

• Analyse audience, subscription and retention data to uncover growth opportunities
• Build dashboards tracking acquisition, engagement and lifetime value
• Connect behavioural and customer data to understand what drives conversion and churn
• Turn cohorts, churn and LTV into clear, simple insight, with one message per chart
• Present recommendations to senior stakeholders and see them through to action
• Agree shared KPI definitions so everyone works from one version of the truth
• Support clients on data quality and data structuring projects
• Coach internal and client teams on reading and using their numbers

You’ll Bring

• 5+ years in data or marketing analytics, ideally within product or marketing teams
• Advanced SQL used daily, including window functions and cohort analysis
• Strong skills in Looker, Power BI, Tableau or similar
• Hands-on web analytics and tracking experience, including GA4 and tag management
• Media or subscription experience is a real advantage
• Working knowledge of GDPR
• Confidence explaining data to non-technical audiences