Marketing Content Manager

Marlink Cyber; Paris; On-site; EUR 55,000 - 75,000; Full time

Job summary

Marlink is seeking a Content Marketing Manager to shape and activate content that strengthens its market position and drives commercial growth. You will translate complex technical topics into clear stories and work with cross-functional teams to publish case studies, whitepapers, ebooks, blogs and newsletters.

You’ll collaborate with Marketing, Sales, Product and SMEs, developing thought leadership and activating content across channels while maintaining editorial standards and SEO practices.

Qualifications

• Around 5 years of experience in content marketing or communications.
• Translate complex topics into compelling, accessible stories.
• Excellent writing, editing, interviewing and storytelling skills across long- and short-form formats.
• Strong stakeholder management across Marketing, Sales, Product and technical teams.
• Experience developing thought leadership and working with senior executives and subject matter experts.
• Strong understanding of sales-led B2B environments, customer journeys and how content supports campaigns and lead generation.
• Understanding of SEO and digital content optimisation.
• Proactive mindset and ownership: seek out story opportunities and take initiative to turn them into content.
• Experience briefing or managing external writers, agencies or content partners.

Responsibilities

• Plan the content pipeline and maintain an editorial calendar aligned with brand priorities and campaign roadmaps.
• Identify story opportunities by researching markets, audiences, competitors and trends.
• Create and commission content across formats: case studies, whitepapers, ebooks, blogs and newsletters.
• Adapt stories for social media, video, interviews and other multimedia formats.
• Develop thought leadership with subject matter experts and senior executives.
• Activate content across campaigns, PR, social media, email and events.
• Improve visibility through SEO and AI indexing, informed by performance data.
• Maintain editorial guidelines and best practices for AI-assisted content.
• Coordinate content development and approvals with Brand, BU Marketing, PR and Social Media.
• Connect internal and external stories through collaboration with Internal Communications.

Skills

Content strategy

Editorial writing

Storytelling

SEO optimization

Stakeholder mgmt

B2B tech knowledge

Writers coordination

Job description

At Marlink, we help businesses operate more intelligently, securely and efficiently, wherever they are in the world. By bringing together connectivity, network solutions, cybersecurity, cloud and digital technologies, we support customers operating in some of the world’s most remote and demanding environments.

We are looking for a Content Marketing Manager to bring our expertise, customer successes and industry insights to life through compelling storytelling.

Your role

You will shape, develop and activate content that strengthens Marlink’s market position, engages our audiences and supports commercial growth. Combining editorial judgement with hands-on writing, you will translate complex technical and business topics into clear, relevant stories that reflect our customers’ needs and business priorities.

As part of our Marketing Communications team, you will collaborate with Marketing, Sales, Business Development, Product Management and subject matter experts across our Business Units. You will report to the Director of Communications, with a dotted reporting line to the Head of Brand.

What you’ll do

• Plan the content pipeline: Develop and maintain a proactive external editorial calendar and content pipeline aligned with brand priorities and Business Unit campaign roadmaps.
• Identify story opportunities: Research markets, audiences, competitors and industry trends to proactively uncover relevant stories and emerging themes.
• Create and commission content: Translate complex technical and commercial topics into accessible, audience-focused short and long-form content, including case studies, customer spotlights, whitepapers, eBooks, research reports, blogs, newsletters and executive articles.
• Adapt stories across formats: Develop short-form storytelling for social media campaigns, series and other digital channels, and support storyboarding and content development for video, interviews and other multimedia.
• Develop thought leadership: Develop a network of subject matter experts and work with them and senior executives to identify areas of expertise, develop activation plans and turn specialist insights into compelling industry perspectives.
• Activate and repurpose content: Extend content across campaigns, PR, social media, email, account-based marketing, events and sales channels, tailoring it to target audiences and customer journeys.
• Improve visibility and impact: Apply SEO and AI indexing principles to improve organic visibility and discoverability. Work with a data specialist to review performance and inform content decisions, supporting awareness, engagement, consideration and lead generation.
• Own editorial standards: Maintain and circulate Marlink’s external editorial guidelines and tone of voice. Help establish best practices for AI-assisted content that protect quality, authenticity and Marlink’s distinctive voice.
• Coordinate delivery and collaboration: Coordinate content development, approvals and rollout with Brand, Business Unit Marketing, PR and Social Media, aligning with business and launch timelines.
• Connect internal and external stories: Partner with Internal Communications to identify stories with external potential and share external thought leadership internally.

What you’ll bring

• Around 5 years of experience in content marketing or communications, ideally within a technical, technology, telecommunications or services-led environment.
• Demonstrable experience translating complex subjects into compelling, accessible and commercially relevant stories.
• Excellent writing, editing, interviewing and storytelling skills across both long- and short-form formats.
• Strong stakeholder management skills, with the confidence to work across Marketing, Sales, Product and technical teams.
• Experience developing thought leadership and working directly with senior executives and subject matter experts.
• A strong understanding of sales-led B2B environments, customer journeys and how content supports campaigns and lead generation.
• An understanding of SEO and digital content optimisation.
• A proactive mindset and a strong sense of ownership: you independently seek out story opportunities, contribute fresh ideas and take initiative to turn them into content. You are curious, eager to learn and comfortable exploring unfamiliar topics with experts.
• Experience briefing or managing external writers, agencies or content partners and familiarity with Marlink’s markets, technologies and solutions would be an advantage.

What’s in it for you

• Continuous learning through certifications, training and workshops.
• The opportunity to fully develop your potential and grow within your area of responsibility.
• A positive international work environment with a strong focus on quality, collaboration and growth.