Content Marketing Manager

Marlink; France; Híbrido; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Remote work option

Learning & development

Descripción de la vacante

Marlink is seeking a content marketing professional to shape and activate compelling external storytelling. You will translate complex technical topics into clear, audience-focused content and collaborate with Marketing, Sales, Product, and executives to drive commercial growth.

You will manage a pipeline of content from thought leadership to customer stories, ensure editorial standards, and extend content across campaigns, social channels and events.

Formación

• Around 5 years of experience in content marketing or communications.
• Ability to translate complex technical topics into accessible stories.
• Strong writing, editing and storytelling across long- and short-form formats.
• Experience working with senior executives and subject matter experts.

Responsabilidades

• Plan the content pipeline aligned with brand priorities and campaign roadmaps.
• Identify story opportunities by researching markets, audiences and trends.
• Create and commission content across case studies, whitepapers, blogs and more.
• Adapt stories across formats for social media, video, interviews and multimedia.
• Develop thought leadership with subject matter experts and executives.
• Activate and repurpose content across campaigns, PR, email and events.
• Improve visibility with SEO and AI indexing, guided by performance data.
• Maintain external editorial guidelines and tone of voice.

Conocimientos

Content marketing

Editorial storytelling

SEO basics

Stakeholder management

B2B content

Descripción del empleo

At Marlink, we help businesses operate more intelligently, securely and efficiently, wherever they are in the world. By bringing together connectivity, network solutions, cybersecurity, cloud and digital technologies, we support customers operating in some of the world’s most remote and demanding environments.

Your role

You will shape, develop and activate content that strengthens Marlink’s market position, engages our audiences and supports commercial growth. Combining editorial judgement with hands‑on writing, you will translate complex technical and business topics into clear, relevant stories that reflect our customers’ needs and business priorities. As part of our Marketing Communications team, you will collaborate with Marketing, Sales, Business Development, Product Management and subject matter experts across our Business Units. You will report to the Director of Communications, with a dotted reporting line to the Head of Brand.

What you’ll do

• Plan the content pipeline: Develop and maintain a proactive external editorial calendar and content pipeline aligned with brand priorities and Business Unit campaign roadmaps.
• Identify story opportunities: Research markets, audiences, competitors and industry trends to proactively uncover relevant stories and emerging themes.
• Create and commission content: Translate complex technical and commercial topics into accessible, audience‑focused short and long‑form content, including case studies, customer spotlights, whitepapers, eBooks, research reports, blogs, newsletters and executive articles.
• Adapt stories across formats: Develop short‑form storytelling for social media campaigns, series and other digital channels, and support storyboarding and content development for video, interviews and other multimedia.
• Develop thought leadership: Develop a network of subject matter experts and work with them and senior executives to identify areas of expertise, develop activation plans and turn specialist insights into compelling industry perspectives.
• Activate and repurpose content: Extend content across campaigns, PR, social media, email, account‑based marketing, events and sales channels, tailoring it to target audiences and customer journeys.
• Improve visibility and impact: Apply SEO and AI indexing principles to improve organic visibility and discoverability. Work with a data specialist to review performance and inform content decisions, supporting awareness, engagement, consideration and lead generation.
• Own editorial standards: Maintain and circulate Marlink’s external editorial guidelines and tone of voice. Help establish best practices for AI‑assisted content that protect quality, authenticity and Marlink’s distinctive voice.
• Coordinate delivery and collaboration: Coordinate content development, approvals and rollout with Brand, Business Unit Marketing, PR and Social Media, aligning with business and launch timelines.
• Connect internal and external stories: Partner with Internal Communications to identify stories with external potential and share external thought leadership internally.

What you’ll bring

• Around 5 years of experience in content marketing or communications, ideally within a technical, technology, telecommunications or services‑led environment.
• Demonstrable experience translating complex subjects into compelling, accessible and commercially relevant stories.
• Excellent writing, editing, interviewing and storytelling skills across both long‑ and short‑form formats.
• Strong stakeholder management skills, with the confidence to work across Marketing, Sales, Product and technical teams.
• Experience developing thought leadership and working directly with senior executives and subject matter experts.
• A strong understanding of sales‑led B2B environments, customer journeys and how content supports campaigns and lead generation.
• An understanding of SEO and digital content optimisation.
• A proactive mindset and a strong sense of ownership: you independently seek out story opportunities, contribute fresh ideas and take initiative to turn them into content. You are curious, eager to learn and comfortable exploring unfamiliar topics with experts.
• Experience briefing or managing external writers, agencies or content partners and familiarity with Marlink’s markets, technologies and solutions would be an advantage.

What’s in it for you

• Continuous learning through certifications, training and workshops.
• The opportunity to fully develop your potential and grow within your area of responsibility.
• A positive international work environment with a strong focus on quality, collaboration and growth.
• A hybrid work model (or remote work if preferred).