Marketing Automation & Campaign Ops Expert

Becton, Dickinson and Company; Grenoble; Sur place; EUR 37 000 - 59 000; Plein temps

Résumé du poste

Waters is recruiting a Marketing Automation & Digital Operations Specialist to orchestrate digital campaigns across Europe, ensuring a seamless customer journey. You will optimize Marketo workflows, manage emails, audiences, and Salesforce integrations, while reporting on ROI and funnel metrics.

You will partner with Field Marketing, Optichannel, and events teams, adapting assets for European markets and driving automation excellence across channels, including paid media and landing pages.

Qualifications

• Experience with Marketo and marketing automation platforms.
• Ability to create and manage email campaigns, nurture programs, and automated journeys.
• Familiarity with Salesforce integration and CRM data handling.

Responsabilités

• Act as operational expert for Marketo and related marketing technologies, managing campaign setup, execution, testing, optimization, and reporting.
• Build and deploy email campaigns/eBlasts, nurture programs, automated customer journeys, forms, and landing pages.
• Create target audiences and Salesforce campaigns, ensuring effective integration between Marketo, CRM, and other marketing technologies.
• Perform campaign quality assurance, including links, forms, targeting, tracking, and overall customer experience.
• Support integrated and optichannel customer engagement campaigns across email, web, paid media, events, and other digital touchpoints.
• Manage and optimize Google Ads and paid media campaigns, including keywords, audience targeting, campaign structure, creative requirements, and landing-page alignment.
• Track and analyze digital marketing performance, including engagement, lead generation, conversion, funnel progression, MQLs, and marketing contribution.
• Develop dashboards and post-campaign reviews to measure marketing effectiveness, ROI, and business impact, turning data into actionable recommendations.
• Support the adaptation and execution of creative digital assets across European markets, ensuring brand consistency while improving engagement and scalability.
• Champion marketing automation and operational excellence, including recurring activity automation, campaign best practices, and training/support for Veeva Vault PromoMats processes.

Connaissances

Marketo

Email campaigns

CRM integration

Data analysis

Dashboard reporting

Google Ads

Outils

Salesforce (SFDC)

Google Ads

Veeva Vault PromoMats

Description du poste

Waters is recruiting a Marketing Automation & Digital Operations Specialist to orchestrate digital campaigns across Europe, ensuring a seamless customer journey. You will optimize Marketo workflows, manage emails, audiences, and Salesforce integrations, while reporting on ROI and funnel metrics.

You will partner with Field Marketing, Optichannel, and events teams, adapting assets for European markets and driving automation excellence across channels, including paid media and landing pages.