Marketing Analytics & Insights Strategist

Salomon; Annecy; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Salomon, headquartered in Annecy, is seeking a Marketing Analyst to transform how we measure and optimize global marketing investments. You will bridge marketing, data, and business decision-making, ensuring every initiative is measurable and aligned with objectives.

You will collaborate with a Marketing Scientist and a Marketing Data Manager to define reporting standards, build scalable dashboards in Power BI, and drive test-and-learn methodologies across regions.

Qualifications

• 5–7 years of experience in marketing analytics, media planning, or performance marketing.
• Strong analytical skills with the ability to interpret complex datasets and translate insights into actionable recommendations.
• Proficiency in SQL and proven hands-on experience with Snowflake is an advantage.
• Experience with data visualization tools (Power BI or similar).
• Fluent in English; working proficiency in French.

Responsabilités

• Monitor and analyze campaign performance across channels.
• Translate performance data into actionable insights to improve marketing effectiveness and ROI.
• Provide recommendations to optimize campaigns, channels, and creative execution.
• Support marketing teams with forward-looking insights for campaign planning.
• Define and implement reporting frameworks for major marketing campaigns and investments.
• Ensure global consistency in reporting standards and templates across regions.
• Set up KPI frameworks aligned with business and marketing objectives.
• Ensure every marketing initiative is tracked with relevant performance indicators.
• Collaborate with Marketing Scientist and Marketing Operations to inform budget allocation decisions.
• Provide data-driven recommendations on media investment strategies.
• Support optimization of marketing spend across channels based on performance.
• Monitor major investments and assess their effectiveness.
• Own and structure the marketing test-and-learn roadmap.
• Define testing frameworks (A/B testing, incrementality, campaign comparisons).
• Ensure proper test design, execution, and measurement.
• Translate test results into clear recommendations.
• Act as a key partner to marketing, operations, regional teams, and analytics stakeholders.
• Align global guidelines with regional execution and influence adoption of data-driven practices.
• Be the point of contact when new marketing initiatives are launched to define measurement approach.
• Use SQL and visualization tools to extract and present insights.
• Continuously improve reporting tools, dashboards, and methodologies.

Connaissances

Marketing analytics

Media planning

Performance marketing

Marketing tools

Data storytelling

Formation

Bachelor’s or Master’s degree in Marketing, Data Analytics, Business, or related field

Outils

SQL

Power BI

Snowflake

Description du poste

Salomon, headquartered in Annecy, is seeking a Marketing Analyst to transform how we measure and optimize global marketing investments. You will bridge marketing, data, and business decision-making, ensuring every initiative is measurable and aligned with objectives.

You will collaborate with a Marketing Scientist and a Marketing Data Manager to define reporting standards, build scalable dashboards in Power BI, and drive test-and-learn methodologies across regions.