Marketing Analyst

Salomon; Annecy; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Salomon, headquartered in Annecy, is seeking a Marketing Analyst to transform how we measure and optimize global marketing investments. You will bridge marketing, data, and business decision-making, ensuring every initiative is measurable and aligned with objectives.

You will collaborate with a Marketing Scientist and a Marketing Data Manager to define reporting standards, build scalable dashboards in Power BI, and drive test-and-learn methodologies across regions.

Qualifications

• 5–7 years of experience in marketing analytics, media planning, or performance marketing.
• Strong analytical skills with the ability to interpret complex datasets and translate insights into actionable recommendations.
• Proficiency in SQL and proven hands-on experience with Snowflake is an advantage.
• Experience with data visualization tools (Power BI or similar).
• Fluent in English; working proficiency in French.

Responsabilités

• Monitor and analyze campaign performance across channels.
• Translate performance data into actionable insights to improve marketing effectiveness and ROI.
• Provide recommendations to optimize campaigns, channels, and creative execution.
• Support marketing teams with forward-looking insights for campaign planning.
• Define and implement reporting frameworks for major marketing campaigns and investments.
• Ensure global consistency in reporting standards and templates across regions.
• Set up KPI frameworks aligned with business and marketing objectives.
• Ensure every marketing initiative is tracked with relevant performance indicators.
• Collaborate with Marketing Scientist and Marketing Operations to inform budget allocation decisions.
• Provide data-driven recommendations on media investment strategies.
• Support optimization of marketing spend across channels based on performance.
• Monitor major investments and assess their effectiveness.
• Own and structure the marketing test-and-learn roadmap.
• Define testing frameworks (A/B testing, incrementality, campaign comparisons).
• Ensure proper test design, execution, and measurement.
• Translate test results into clear recommendations.
• Act as a key partner to marketing, operations, regional teams, and analytics stakeholders.
• Align global guidelines with regional execution and influence adoption of data-driven practices.
• Be the point of contact when new marketing initiatives are launched to define measurement approach.
• Use SQL and visualization tools to extract and present insights.
• Continuously improve reporting tools, dashboards, and methodologies.

Connaissances

Marketing analytics

Media planning

Performance marketing

Marketing tools

Data storytelling

Formation

Bachelor’s or Master’s degree in Marketing, Data Analytics, Business, or related field

Outils

SQL

Power BI

Snowflake

Description du poste

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

Are you passionate about marketing performance, data, and driving impactful decisions?

Join Salomon as a Marketing Analyst and play a key role in transforming how we measure, optimize, and scale our marketing investments across global markets. As part of the Marketing Analytics & Insights team, you will play a key role in analyzing marketing activation performance and helping optimize media allocation strategies in line with business objectives.

In this role, you will operate at the intersection of marketing, data, and business decision-making. Acting as the bridge between advanced analytics, technical data infrastructure, and marketing execution, you will ensure that every marketing initiative is measurable, optimized, and aligned with business objectives.

You will work closely with a Marketing Scientist focused on ROI modelling and a Marketing Data Manager responsible for data pipelines, translating complex data into clear insights that marketing teams can act upon.

As a key contributor in a newly structured team, you will help define reporting standards, performance frameworks, and test-and-learn methodologies across regions and channels. Your mission is not just to analyze data - but to make it meaningful, actionable, and impactful for the business.

Your main responsibilities

1. Campaign Performance Analysis & Insights

• Monitor and analyze campaign performance across channels
• Translate performance data into actionable insights to improve marketing effectiveness and ROI.
• Provide recommendations to optimize campaigns, channels, and creative execution.
• Support marketing teams with forward-looking insights for campaign planning.

2. Structure Reporting Frameworks

• Define and implement reporting frameworks for major marketing campaigns and investments.
• Ensure global consistency in reporting standards and templates across regions.
• Set up clear KPI frameworks aligned with business and marketing objectives.
• Ensure every marketing initiative is tracked with relevant performance indicators.

3. Media Allocation & Budget Optimization

• Collaborate with the Marketing Scientist and Marketing Operations teams to inform budget allocation decisions.
• Provide data-driven recommendations on media investment strategies.
• Support the optimization of marketing spend across channels based on performance.
• Monitor major investments (e.g. global campaigns, partnerships) and assess their effectiveness.

4. Test-and-Learn

• Own and structure the marketing test-and-learn roadmap.
• Define testing frameworks (A/B testing, incrementality, campaign comparisons).
• Ensure proper test design, execution, and measurement.
• Translate test results into clear recommendations

5. Cross-Functional Collaboration & Influence

• Act as a key partner to marketing, operations, regional teams, and analytics stakeholders.
• Ensure alignment between global guidelines and regional execution.
• Influence teams to adopt data-driven practices and reporting standards.
• Act as the point of contact when new marketing initiatives are launched to define measurement approach.

6. Data, Tools & Continuous Improvement

• Use SQL and visualization tools (e.g. Power BI) to extract and present insights.
• Continuously improve reporting tools, dashboards, and methodologies.
• Stay up to date with industry trends, tools, and best practices in marketing analytics.

Qualifications

Skills & experience:

• 5–7 years of experience in marketing analytics, media planning, or performance marketing
• Strong background in marketing, with a solid understanding of campaign strategy and media execution
• Strong analytical skills, with the ability to interpret complex datasets and translate insights into actionable recommendations
• Proficiency in SQL and proven hands‑on experience working with Snowflake is an advantage
• Experience in paid media, communications, or media planning environments
• Experience with data visualization tools (e.g. Power BI or similar)
• Fluent in English (written and spoken); professional working proficiency in French
• Strong communication and influencing skills, with the ability to engage both technical and non-technical stakeholders
• Ability to bridge data and business needs and drive data-informed decision-making
• Bachelor’s or Master’s degree in Marketing, Data Analytics, Business, or a related field
• Experience with marketing tools (Meta, Google Ads, DSPs), attribution tools, or PR monitoring platforms is a plus
• Strong curiosity, adaptability, and a willingness to challenge existing approaches

Essential Competencies

Critical Thinking: You analyse situations objectively and solve complex problems with consistency. You gather diverse inputs and apply logic, accuracy, and empathy to reach well-balanced decisions.

Communication & Collaboration: You build strong partnerships to drive results and expand collaboration networks. You manage conflict effectively to achieve win‑win outcomes. You communicate clearly and adapt your style to different audiences, fostering a positive and inclusive environment.

Drive for Results: You exceed expectations by improving existing ways of working and seeking better solutions. You implement innovative approaches that deliver meaningful, step‑change outcomes.

Strategic Skills: You align your plans with broader business strategy, translating goals into actionable initiatives and developing forward‑thinking solutions.

Additional Information

Full time, permanent contract based in Annecy